Xello is looking for a Digital Marketing Coordinator

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About us:

At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.


Who are you?

You are a marketing professional excited to be supporting digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.

You’re excited to learn and execute. You’re comfortable understanding strategy, taking direction, and creating concrete campaigns. You care about building, testing for efficiency, and delivering repeatable results that directly drive revenue. 

You’re excited to deepen your expertise in digital marketing while working under the guidance of an experienced manager and collaborating across Marketing, Operations, Sales, and Customer Success. Last but not least: you love learning about new methods/platforms in a constantly changing digital environment.

What you'll do:

Go-to-Market Campaign Building

In partnership with the Sr Digital Marketing Manager and sales partners, you will support go-to-market campaigns for Xello’s suite of products.

You will:

• Support and execute digital campaigns for acquisition, expansion, and retention
• Execute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)
• Support sales goals with segmentation, custom content journeys, and ABM strategies
• Maintain consistency across messaging and branding with advertising copy

Sales & Customer Success Collaboration

In collaboration with your manager and sales partners, you will:

• Develop digital marketing strategies for the ongoing growth of revenue
• Help build reporting for cross-functional readouts
• Maintain organized, accessible campaign information and results for internal sharing
• Help maintain lead flow processes between marketing and sales teams

Cross-Functional Partnership

You will collaborate closely with:

• Sales & Success teams to hear strategy and report on campaign performance
• Brand & Content teams to build campaign content and digital marketing ad copy
• Revenue Operations team to maintain processes and performance
• Product Marketing team to understand product features and customer-facing messaging

What we're looking for:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing function
• Aptitude and interest in marketing channels and technology platforms
• Organized and able to manage multiple workstreams with deadlines
• Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success
• Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration
• Ownership mentality—someone who takes initiative and follows through

Nice to have:

• Exposure to SaaS or multi-product software environments
• Familiarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPress
• Experience supporting B2B advertising campaigns
• Experience or interest in the K–12 education market

We’re Xello - Join us!

We are Xello (CASCAID in the UK), the leading developer of future readiness programs in North America and the UK and soon the world! Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.

We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other’s lives. We are an inclusive, equal opportunity employer.

Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.

In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.

For our Canadian based staff, we also offer:

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

For our US based staff, we also offer:

• Remote work environment
• 4 weeks of vacation
• 80% employer-paid health benefits
• 4-month top-up for parental leave
• 401(k) with 3% matching

For our UK based staff, we also offer:

• Remote work environment
• 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service

Like what you hear? Apply Now!