Company: US-based Sweepstakes Casino
Employment Type: Full-Time (Contractor)
Work Setup: Fully Remote
Working Schedule: Day Shift (PHT), aligned with US business needs
Role Overview
We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.
The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.
Key Responsibilities
CRM Strategy & Lifecycle Management
- Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
- Design and optimize player journeys based on behavior, value, and engagement patterns
- Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)
Campaign Planning & Execution
- Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
- Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules
- Ensure campaigns are timely, relevant, and personalized
Data, Analytics & Optimization
- Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn
- Conduct A/B testing on messaging, timing, offers, and journeys
- Translate insights into actionable improvements and clear performance reporting
Compliance & Responsible Play
- Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards
- Maintain opt-in, opt-out, and communication preference best practices
Cross-Functional Collaboration
- Work with Product and UX teams to improve in-app experiences and messaging triggers
- Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution
- Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars
Tools & CRM Platforms
- Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value
- Maintain CRM workflows, automation, and campaign calendar
- Support data hygiene and CRM best practices
Requirements:
- 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
- Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
- Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
- Proven track record of delivering measurable CRM impact, including:
- End-to-end customer journey design and optimization
- Promotional strategy and execution
- Player segmentation and personalization
- High-performing email and multi-channel CRM campaigns
- Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
- Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
- Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
- Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
- Experience designing or managing loyalty and VIP programs is a plus
About Us
10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.
Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.
If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special.
Come build the future of social gaming with us!
