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Marketing Specialist

Roles & Responsibilities

  • 5+ years of professional marketing experience
  • Experience facilitating webinars (100+ attendees) using Teams or Zoom
  • Experience with Microsoft Dynamics CRM and WordPress CMS
  • Strong understanding of SEO and Conversion Rate Optimization (CRO); experience with both organic and paid efforts

Requirements:

  • Develop and execute a comprehensive marketing strategy to drive pipeline growth, including drip campaigns, retargeting, and funnel-nurture programs
  • Plan and manage event marketing campaigns and logistics, including regional and national events, travel, booth design, and attendee engagement
  • Produce high-quality marketing content (blogs, white papers, case studies, and campaign assets) aligned with brand voice and strategic goals
  • Grow and engage audiences on LinkedIn and YouTube; collaborate with internal and external partners to amplify thought leadership and product messaging

Job description

Marketing Coordinator (Remote – US | Part-Time)

Altai Systems delivers association-specific CRM software built within the Microsoft Dynamics 365 CRM platform. Our mission is to deliver highly performant solutions allowing non-profits to spend less time in the back office, and more time changing the world.

We’re seeking a talented and driven Marketing Coordinator to lead our marketing efforts through digital campaigns, content development, events, partnerships, and brand awareness initiatives. This role is ideal for a creative, data-minded marketer who enjoys building meaningful connections with prospects and clients through thoughtful, high-impact communications.

What You’ll Do

Marketing Strategy & Campaign Execution

  • Develop and execute a comprehensive marketing strategy to drive pipeline growth
  • Build engaging drip campaigns, retargeting initiatives, and funnel-nurture programs
  • Create client retention and engagement campaigns, including onboarding sequences, product launches, referral / reference initiatives, and other engagement communications

Event Marketing & Management

  • Design innovative campaigns to increase brand awareness at regional and national industry events
  • Own event logistics from planning through execution, including travel coordination, booth selection, design, and attendee engagement

Content Marketing

  • Produce high-quality marketing content such as blogs, white papers, case studies, and campaign assets
  • Ensure content aligns with overall brand voice and strategic goals

Social Media & Community Management

  • Grow and engage our audience across LinkedIn and YouTube
  • Collaborate with internal and external partners to amplify thought leadership and product messaging

Website & Digital Optimization

  • Maintain fresh, timely, and relevant website content
  • Manage SEO, targeting, and conversion optimization efforts across organic and paid channels

Partner Marketing

  • Identify and develop strategic partnerships
  • Coordinate co-marketing initiatives and join branding opportunities with partner organizations

Reporting & Performance Measurement

  • Define KPIs for campaigns, events, and digital initiatives
  • Present performance insights and recommendations to company leadership

What We’re Looking For

The ideal candidate is creative, energetic, organized, and self-motivated — someone who can balance strategy with hands-on execution.

Required Qualifications

  • 5+ years of professional marketing experience
    • Software marketing experience preferred
    • Association industry experience a plus
  • Experience facilitating webinars (100+ attendees) using Teams or Zoom
  • Familiarity with modern marketing automation platforms
    • ClickDimensions experience preferred
  • Strong understanding of Seach Engine Optimization (SEO) and Conversion Rate Optimization (CRO); experience with both organic and paid efforts
  • Experience with A/B testing, funnel optimization, and campaign analysis
  • Proven experience leveraging AI to expedite marketing research, content development and campaign development
  • Experience with Microsoft Dynamics CRM and WordPress CMS
  • Excellent written and verbal communications skills
  • Highly organized with strong attention to detail
  • Ability to manage multiple projects in a fast-paced environment
  • Analytical, data-driven mindset

Bonus Skills

  • Background in graphic design or visual content creation

Location and Work Requirements

  • Remote position (US only)
  • Candidate must live in and be authorized to work in the United States without sponsorship
  • Estimated 25 – 30 hours per week (will be negotiated directly with the selected candidate)
    • Must be available between 8:00am – 6:00pm ET on workdays
    • Occasional off-hours work may be required
  • Occasional travel for events (estimated 5% annually)

Why Join Altai Systems?

At Altai Systems, you’ll play a key role in shaping how associations discover, engage with, and succeed by leveraging our technology. You’ll collaborate closely with leadership, work across a variety of marketing channels, and have real ownership over campaigns that drive company growth.

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