Lifecycle Marketing Director

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an established agency seeking to modernize and elevate its email marketing function across both client accounts and internal business development efforts. With an existing Mailchimp-based infrastructure that is more tactical than strategic, the organization is looking for a senior-level expert to audit, upgrade, and transform its lifecycle marketing capabilities. This role will play a critical part in strengthening deliverability, analytics, attribution, and revenue performance while collaborating cross-functionally across client services, PPC, social, UX/UI, CRM, IT, and leadership.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Email Marketing Manager will strategically audit, modernize, and lead the entire email marketing function. This is a senior-level role focused on upgrading infrastructure, elevating lifecycle and remarketing programs, improving inbox placement and deliverability, introducing advanced analytics, and driving measurable revenue growth.

Approximately 80% of the role will focus on B2C client lifecycle and remarketing programs, with 20% dedicated to internal agency lead generation and business development initiatives.

Key Responsibilities

Strategic Audit & Modernization

• Conduct a full audit of existing email infrastructure, workflows, segmentation, automation, analytics, and deliverability

• Recommend upgrades to ESP platforms, lifecycle structures, segmentation strategies, and reporting systems

• Partner with internal IT and system administrators to implement improvements (technical execution handled by IT)

Lifecycle & Revenue Growth (Primary Focus)

• Lead warm-list lifecycle marketing across B2C clients, particularly education-focused accounts

• Develop nurture, remarketing, reactivation, and conversion-focused programs

• Improve performance of opt-in lists sourced from PPC, display, and digital campaigns

• Drive revenue growth through structured direct-response email strategies

Internal Lead Generation (20%)

• Collaborate with business development to support agency lead generation

• Develop internal email campaigns targeting prospects and conference leads

• Strengthen the agency’s email acquisition and remarketing efforts

Advanced Analytics & Attribution

• Upgrade existing rudimentary tracking into sophisticated reporting frameworks

• Improve visibility into open rates, inbox deliverability, conversion metrics, and revenue attribution

• Partner with CRM and IT teams to ensure tracking integrity and ROI visibility

Cross-Department Collaboration

• Collaborate with Client Services to develop client email strategies and content calendars

• Partner with PPC, social, UX/UI, and IT teams to ensure campaign integration

• Translate business objectives into actionable email strategies

• Report directly to the agency head

Deliverability & Compliance

• Partner with system administrators on DNS authentication (SPF, DKIM, DMARC)

• Audit and improve inbox placement

• Ensure compliance with CAN-SPAM, TCPA, and other applicable regulations

• Focus primarily on compliant warm-list marketing

Creative & Template Development

• Develop structured email templates and strategic copy direction

• Collaborate with internal copywriters and creative leadership for refinement

• Elevate creative structure to improve conversion and performance

Qualifications

Experience

• 8+ years of proven email marketing experience

• Demonstrated success driving revenue through warm-list lifecycle marketing

• Strong background in B2C marketing environments (education experience a plus)

• Experience auditing and revamping under-optimized email systems

• Experience working cross-functionally without direct team management

• Ability to operate across multiple verticals simultaneously

Skills

• Proficiency with ESP platforms such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar

• Strong understanding of CRM collaboration and attribution frameworks

• Advanced knowledge of lifecycle marketing, remarketing, and segmentation strategy

• Expertise in deliverability optimization and inbox placement

• Performance-driven, direct-response mindset

• Strong analytical capabilities with focus on revenue attribution and ROI visibility

• Ability to translate business objectives into structured email strategies

What Success Looks Like

• Current email processes audited and upgraded to industry-leading standards

• Advanced warm and cold email frameworks live and driving measurable revenue growth

• Deliverability and performance metrics consistently exceeding industry benchmarks by 2–3×

• Email recognized internally and by clients as a top revenue-generating channel

• Training and best practices implemented across the 40+ person team

Opportunity

This role offers the opportunity to take full ownership of a high-impact channel and transform it into a strategic revenue engine. You will work directly with senior leadership, collaborate across departments, and shape best practices for both client and internal initiatives. The position provides significant influence, visibility, and the chance to elevate email marketing into a core growth driver for the organization.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets