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Outbound Sales Development Representative

Roles & Responsibilities

  • 3+ years of experience in an SDR or BDR role focused on outbound lead generation
  • Hands-on experience with HubSpot, including sequences, list segmentation, and contact management
  • Experience qualifying leads against a defined ICP using imperfect or partial data
  • Familiarity with LinkedIn Sales Navigator and outbound list workflows

Requirements:

  • Lead generation and research: source and research new leads using LinkedIn, web sources, and industry lists; build ICP-aligned prospect lists and verify decision-makers; prioritize accounts by signals such as locations and market presence
  • Outbound outreach: execute email and LinkedIn sequences using approved messaging, personalize outreach, and manage structured follow-ups while maintaining brand tone
  • Lead qualification and CRM: qualify leads against ICP criteria, maintain HubSpot records with dispositioning (Qualified, Nurture, Disqualify), and ensure data hygiene and auditable activity
  • Appointment setting and handoffs: book qualified meetings for leadership, conduct short qualification calls as needed, and provide detailed handoff notes for smooth sales conversations

Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.


Our client is a network-driven organization that delivers consultative, high-ticket programs and services to multi-location consumer businesses. Their approach is relationship-led, trust-based, and focused on long-term outcomes rather than transactional sales. The team operates with high standards around qualification, positioning, and data integrity, emphasizing disciplined outbound strategy and thoughtful prospect engagement.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Outbound Sales Development Representative will run top-of-funnel outbound outreach and lead qualification for a consultative, high-ticket suite of programs and services. This role owns outbound execution across email and LinkedIn, qualifies prospects against a defined ICP, maintains rigorous CRM hygiene in HubSpot, and books qualified meetings for leadership. The role requires strong judgment, structured thinking, and a disciplined approach to qualification in environments where not all signals are publicly visible.

Key Responsibilities

Lead Generation & Research

  • Source and research new leads using LinkedIn, web research, industry sources, and lead list providers

  • Build and maintain targeted prospect lists aligned with the defined ICP

  • Verify company details and identify relevant decision-makers

  • Prioritize accounts based on indicators such as number of locations, business type, and market presence

Outbound Outreach (Email & LinkedIn)

  • Execute outbound sequences across email and LinkedIn using approved messaging frameworks

  • Personalize outreach and manage structured follow-ups

  • Engage prospects professionally through comments, connection requests, and direct messages while maintaining brand tone

Lead Qualification (ICP Fit & Intent)

  • Qualify leads using LinkedIn and web research against ICP criteria, including:

    • Number of locations

    • Business type (fitness, wellness, beauty, spa; brick-and-mortar)

    • Operating region and time zone fit

    • Decision-maker role and relevance

    • Team size or workforce signals (when available)

    • Budget or intent indicators (when discoverable)

  • Apply structured dispositioning:

    • Qualified (book meeting)

    • Nurture (route to follow-up or resources)

    • Disqualify (document reason clearly)

HubSpot CRM Management

  • Maintain complete and accurate records in HubSpot, including:

    • Contact and company data

    • Source attribution

    • Lead status, lifecycle stage, and disposition

    • Activity logs and concise qualification notes

  • Ensure all outreach and qualification activity is visible and auditable

  • Support list hygiene through deduplication, segmentation, and cleanup

Appointment Setting & Discovery

  • Book qualified meetings for leadership or sales calls

  • Conduct short qualification calls (10–15 minutes) when required

  • Provide detailed handoff notes so sales conversations start with full context

Qualifications

Experience

  • 3+ years of experience in an SDR or BDR role focused on outbound lead generation

  • Hands-on experience working inside HubSpot, including sequences, list segmentation, and contact management

  • Experience qualifying leads against a defined ICP using imperfect or partial data

Skills

  • Strong written and spoken English with the ability to produce clear, professional outreach copy

  • Comfort operating in consultative sales environments where trust and credibility matter

  • Strong judgment, structured thinking, and the ability to justify qualification decisions

  • High responsiveness, strong follow-through, and ability to work independently

  • Familiarity with LinkedIn Sales Navigator and outbound list workflows

  • Comfort collaborating with executives and operating under high communication standards

  • Precision and discipline in CRM hygiene and follow-up

  • Coachable, data-driven, and willing to challenge assumptions constructively

Opportunity

This role offers the chance to operate as a true consultative Outbound Sales Development Representative, working closely with leadership on outbound strategy, qualification standards, and messaging. You’ll gain exposure to complex decision-making environments, develop strong judgment in ICP-based sales, and have direct impact on pipeline quality in a high-trust, high-standards organization.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

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