Email Marketing Coordinator

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a globally recognized leader in functional training, dedicated to empowering individuals and professionals through innovative fitness solutions. With a strong commitment to delivering high-quality digital experiences, they focus on inspiring and engaging their community through consistent, brand-aligned communication across all customer touchpoints. Their marketing team operates in a collaborative, creative environment, driven by performance, brand excellence, and community impact.

Location

Fully Remote | Monday–Friday, 9:00 AM – 5:00 PM EST

Role Overview

The Email Marketing Coordinator will support brand marketing initiatives with a primary focus on executing and optimizing email marketing campaigns through Klaviyo. This role will ensure all customer-facing digital content meets quality standards and aligns with the brand’s voice and visual identity. Acting as a key liaison across teams, the Coordinator will execute, analyze, and refine email, SMS, and landing page campaigns while collaborating closely with managers and creative team members in a supportive environment.

Key Responsibilities

Email & Digital Content Management

• Execute, build, and QA email and SMS campaigns in Klaviyo, ensuring data accuracy, functional links, and adherence to brand standards.

• Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%).

• Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel.

• Maintain familiarity with brand offers and audience (no copywriting required).

Website & Landing Page Support

• Build landing pages through the eCommerce platform (currently Shogun).

• Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across desktop and mobile.

• Assist in updating collection pages to ensure website-wide consistency.

Segmentation & Collaboration

• Ensure accurate inclusion of targeted customer segments within campaigns.

• Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules.

• Act as liaison to align email and website assets across teams.

Performance Analysis & Optimization

• Review email and SMS performance metrics from dashboards to derive actionable insights.

• Contribute to discussions on layout, subject lines, and preview text, leveraging data to improve engagement.

Asset & Brand Management

• Stay up to date with Canto for image management and brand assets.

• Support the review process for internal marketing requests.

Qualifications

Experience

• 2–4 years of experience in email marketing, preferably using Klaviyo.

Skills

• Data-driven strategic mindset with the ability to analyze performance metrics.

• Creative instincts to generate ideas and effectively repurpose content.

• Strong attention to detail and ability to manage multiple campaigns and deadlines in a structured, well-supported team environment.

• A passion for fitness, wellness, or an active lifestyle is a bonus — you'll be marketing a brand and community you can genuinely connect with.

• Understanding of brand offers and target audience (no copywriting required).

• Highly organized and proactive, with a focus on maintaining brand consistency.

• Collaborative approach with the ability to work effectively across cross-functional teams.

• Analytical mindset with a passion for optimizing digital content.

• Strong understanding of brand identity and customer engagement principles.

What Success Looks Like

• Ensuring all digital content aligns with brand standards and delivers a seamless customer experience.

• Strategically repurpose and adapt high-performing existing content (50% of workload), tailor briefs for new campaigns (30%), and contribute original ideas and creative input (20%).

• Collaborating effectively with cross-functional teams to support marketing initiatives.

• Providing actionable insights that optimize campaigns and enhance engagement.

Opportunity

This is an exciting opportunity to join a globally recognized fitness brand and play a central role in shaping its digital communication strategy. You will work alongside supportive, hands-on managers and creative team members while strengthening your expertise in email marketing, campaign execution, and performance optimization.

In this collaborative and fast-paced environment, you will gain exposure to cross-functional marketing initiatives and contribute directly to delivering impactful digital experiences that inspire movement and wellness.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets