Full-Stack Developer / Shopify Expert (eCommerce CRO Focus)

Company Overview

Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium brands. Our mission is to build and grow standout online businesses, and our websites are at the heart of delivering an exceptional customer experience.

As we continue to expand our digital capabilities, we're looking for a driven, results-focused Full-Stack Developer / Shopify Expert to take ownership of our site performance and conversion rates. This is an opportunity to work directly on high-traffic Shopify stores, make fast, meaningful changes, and directly impact revenue.

Role Overview

The Full-Stack Developer / Shopify Expert will be responsible for proactively identifying, testing, and implementing improvements to our Shopify storefronts and landing pages with a sharp focus on boosting conversion rates, site speed, and customer experience. This is not a hands-off, request-only position — we’re seeking someone who lives and breathes optimization and thrives in a fast-paced, ownership-driven environment.

Your success will be measured by tangible improvements to conversion rates, customer experience scores, and overall site performance metrics.

This is a full-time, remote role, giving you the flexibility to work from anywhere while staying closely aligned with our growth-focused team.

Key Responsibilities

• Identify and implement front-end and back-end improvements to Shopify-based websites and landing pages
   
• Run A/B tests, user experience optimizations, and CRO experiments independently
   
• Optimize page speed, mobile responsiveness, and checkout flow performance
   
• Build custom features, sections, and pages within Shopify’s Liquid framework and via third-party apps as needed
   
• Analyze site metrics, heatmaps, and customer behavior tools to proactively surface opportunities for improvement
   
• Work closely with design, marketing, and product teams to translate ideas into functional, tested, high-performance web solutions
   
• Stay up to date on Shopify platform updates, app ecosystem changes, and eCommerce CRO best practices
   
• Maintain clean, well-documented code and follow internal development workflows
   
• Track, report, and iterate based on the results of tests and site improvement

Key Performance Indicators (KPIs)

• Conversion Rate Lift – Measurable improvement in store conversion rates over baseline
   
• Site Speed Performance – Maintain or improve core web vitals and page load times
   
• Implementation Velocity – Speed of independently completing and deploying optimizations
   
• Testing Cadence – Number of proactive A/B tests and optimization initiatives launched per quarter
   
• Bug Resolution Time – Timely identification and resolution of site issues
   
• Documentation and Code Quality – Maintain clean, organized, and well-commented code for handoffs and scalin

Success Benchmarks (30-60-90 Days)

First 30 Days

• Complete onboarding on brand sites, tech stack, and optimization priorities
   
• Audit existing Shopify setups and propose immediate quick-win improvements
   
• Take ownership of resolving minor site issues and performance bugs
   
• Launch your first A/B test or optimization project with measurable results
   
• Implement key CRO improvements to landing pages or product pages
   

First 60 Days
 

• Collaborate with marketing on a conversion-focused landing page refresh
   

• Deliver measurable conversion rate improvements from your initiatives
   
• Establish a consistent optimization and testing pipeline
   
• Become the go-to technical resource for Shopify development and CRO implementatio

Required Skills & Qualifications

Must-Have Skills:

• 3+ years of hands-on Shopify development experience
   
• Proficiency in Liquid, JavaScript, HTML, CSS, and Shopify APIs
   
• Experience with Shopify theme customization, app integrations, and custom section builds
   
• Proven track record of driving measurable eCommerce conversion rate improvements
   
• Strong understanding of website performance optimization and core web vitals
   
• Ability to independently run A/B tests, analyze results, and iterate
   
• Detail-oriented with clean, organized coding practices
   
• Proactive, driven, and ownership-focused — thrives without constant oversight
   

Nice-to-Have Skills:

• Experience with Klaviyo, Google Analytics, and heatmapping tools (e.g., Clarity, Hotjar, Lucky Orange)
   
• Familiarity with headless Shopify setups or Shopify Hydrogen
   
• UI/UX design skills or ability to collaborate closely with design teams
   
• Experience in eCommerce growth marketing environment

Who Should Apply

Apply if you:

• Love working in fast-paced, high-ownership eCommerce environments
   
• Constantly look for ways to improve site performance and conversions
   
• Prefer proactively testing ideas over waiting for requests
   
• Are organized, self-directed, and results-focused
   

Do not apply if you:

• Require constant hand-holding or micromanagement
   
• Prefer working reactively instead of proactively seeking improvements
   
• Lack eCommerce experience or familiarity with Shopify

Why Join Pearl West

• Own Your Impact – Work on high-traffic brands where your improvements directly influence business performance
   
• Growth-Driven Environment – Join a results-obsessed, testing-centric team
   
• Remote-First Culture – Work from anywhere with flexible hours
   
• Learn and Scale – Stay on the cutting edge of Shopify and eCommerce CRO trends

Compensation & Benefits

• Salary: TBA (commensurate with experience)
   
• Bonus Structure: Performance-based bonuses tied to conversion improvements and project delivery
   
• Work Arrangement: Fully Remote
   
• Health & Wellness Benefits: Medical, dental, vision, mental health support
   
• Additional Perks: Flexible PTO, company retreats, learning stipends
   

Application Process

1. Submit Your Application – Send your resume, portfolio, and a short note about your favorite CRO project you’ve worked on
    
2. Technical Assessment – Complete a brief code challenge and CRO scenario review
    
3. Screening Call – Meet with our hiring manager to discuss your experience and fit
    
4. Final Interview – Meet with leadership and marketing leads to review priorities and vision