Key Facts

Remote From:

Fixed term

English

Hard Skills

Public Affairs Media Relations Media Management Social Media Influencer Marketing Campaign Management Brand Management Press Releases Business Metrics Link Building Stakeholder Communications Communications Server Strategic Leadership Microsoft Networking

Other Skills

•
Communication
•
Teamwork
•
Proactivity
•
Progress Reporting
•
Relationship Building

Roles & Responsibilities

3+ years of experience in PR
Proven track record placing coverage with top-tier media locally and nationally
Experience working with high-profile individuals in the US market (e.g., C-Suite, celebrities, researchers)
Strong network of media contacts and ability to build relationships with journalists, influencers and PRs

Requirements:

Plan and deliver quarterly PR campaigns and strategies for a key luxury client in the US market, focusing on brand awareness and offsite SEO
Proactively source new links and build relationships with media contacts, maintaining press/influencer/media contact databases
Lead Digital PR strategy for the US market, including campaign ideation, asset briefing, crafting press releases and pitches, and media relations aligned with KPIs
Monitor the news cycle for reactive opportunities and measure/report PR performance against brand awareness and offsite SEO KPIs

Greenpark

Madtech: Marketing + Advertising + Technology

About Greenpark

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris.

Company type: Scaleup

Industry: Madtech: Marketing + Advertising + Technology

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

We are looking for a part-time Digital PR Specialist!

Project Duration: 3 months initially with possible extension

Start Date: 1st April

Availability Needed: 2.5 days per week

Job Description –Digital PR Specialist (SA)

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the Role

To help Greenpark plan and deliver a US-based PR strategy for a key luxury client, placing coverage while working to embrace both brand awareness and offsite SEO principles;

To build a strong network of media contacts, prioritising contacts in high relevancy media verticals;

To support the growth of traffic on the client’s brand sites.

What you’ll do

Planning & delivering effective quarterly PR campaigns and strategies for a key luxury client in the US market;

Pro-actively sourcing new potential links and building strong relationships with media contacts;

Working closely with the account team to ensure performance against competitive targets, escalating to the Head of Digital PR as required.

Work closely with the Head of Digital PR and wider account team to deliver strong PR campaigns & strategy;

Measure and report on success of PR activity, both from a brand awareness and an Offsite SEO perspective;

Develop and maintain strong personal relationships with key publishers (journalists, influencers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars;

Maintain and develop press, influencer and media contact database, as well as creating relevant contact lists for client campaigns;

Conducting relevant research into strong story/PR/content ideas;

Taking the lead on Digital PR strategy for the US market, including campaign-level ideation, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs;

Monitoring the news cycle for reactive opportunities for link placement;

Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR;

Building strong relationships with client-side stakeholders by attending client meetings, reporting on progress and responding effectively to client comms;

Ad hoc related tasks as required.

This role reports to the Head of Digital PR and advises them and the wider account team on PR strategies and results;

This role attends internal team meetings and project and client meetings as requested.

About You

3+ years work in the PR industry.

Proven track record of placing coverage with top tier media titles across multiple different industries, both on a local and a national level.

Experience of working with high profile individuals within the US market – for example C-Suite professionals, celebrities or college professors/researchers.

You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.