Senior Data Engineer (Internal Communications) 4(GA4), Looker Studio, Data Visualization

📌 Position: Senior Data Engineer Location: Remote from LATAM Contract Type: Full-time vendor (Contracted via Inallmedia.com) Time Zone Alignment: Central Time (CT)

🧭 About Inallmedia.com

Inallmedia.com is a global technology and design firm focused on building impactful digital solutions through remote, distributed teams across LATAM. We partner with international clients across industries, providing long-term technical expertise, product innovation, and team augmentation.

🚀 Project Overview

You will join a high-impact initiative for a global leader in the HR and employment technology sector. The project’s mission is to revolutionize internal employee communications by applying the same data-driven rigor used for external customers.

As a Senior Data Engineer, you will be the backbone of the Employee Communications team, leveraging data to optimize the "Employee Journey." You will help transform how a massive, global workforce interacts with internal content by building the frameworks that measure reach, engagement, and sentiment across multiple platforms.

🔍 Key Responsibilities

• Metric Definition: Define KPIs and "North Star" metrics to track engagement across internal channels including email, Slack, and Intranet.
• Tracking Architecture: Design and QA event schemas and tagging for Google Analytics 4 (GA4) to monitor internal campaign performance.
• Data Visualization: Build automated, executive-ready dashboards in Looker Studio or Tableau to showcase impact to leadership.
• Audience Analytics: Analyze complex audience data by geography, department, and device to uncover deep engagement patterns.
• Optimization & Testing: Conduct A/B testing on content timing and channel mix, developing attribution models to measure specific employee actions.
• Data Governance: Maintain high standards of data quality by managing UTM standards, event taxonomies, and metadata.
• Strategic Insights: Provide ad-hoc deep dives and data storytelling to guide executive decision-making.

💡 Must-Have Skills

• GA4 Expert: Advanced proficiency in Google Analytics 4 implementation and analysis.
• BI & Modeling: Expert-level experience with Looker Studio or Tableau for sophisticated data modeling and visualization.
• Advanced SQL: Strong ability to write complex queries to join datasets from disparate communication and HR platforms.
• Domain Experience: 3–5+ years of experience in digital, marketing, or product analytics.
• Data Integrity: Deep understanding of UTM standards and analytics accuracy protocols.
• Soft Skills: Ability to translate complex technical insights into actionable narratives for non-technical stakeholders.
• Remote Excellence: Proven experience working in Agile teams within 100% remote environments.
• Language: Fluent English for daily professional communication.

🌟 Nice-to-Have Skills

• Programming: Proficiency in Python for complex data manipulation and analysis.
• Specialized Tooling: Experience with Internal Communication tools such as Poppulo or LumApps.
• Advanced Analytics: Knowledge of blending behavioral data (clicks/views) with attitudinal data (surveys/sentiment).

🌐 Location & Time Zone

This is a 100% remote position for residents in LATAM. To ensure seamless collaboration with our client, candidates must be able to work within Central Time (CT) business hours.

💬 Language

Communication is key to our success. All interviews, technical documentation, and daily stand-ups will be conducted exclusively in English.

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