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REMOTE: Sr. Marketing Automation Consultant

Roles & Responsibilities

  • 3-5 years of Marketo/MAP experience with 2-3 years of Salesforce experience
  • Program and project management skills
  • Hands-on experience with dashboards and reporting; ability to create executive-ready slides
  • Self-motivated, passionate about marketing automation and a strong collaborative team player

Requirements:

  • Collaborate cross-functionally with marketing and technical teams to optimize Marketo programs and SFDC integration; manage lead management, lead routing, and lifecycle management in Marketo
  • Review program requirements, identify optimization opportunities, update progress on email marketing campaigns, and drive scalable, data-driven marketing automation solutions
  • Manage large data sets with emphasis on data health and quality; maintain dashboards and KPI metrics; visualize findings for leadership with actionable insights
  • Lead data-related analysis requests, advise on data requirements, and ensure lead quality, scoring, and routing are properly configured in Marketo

Job description

THIS REMOTE POSITION!

We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo or MAP to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.


Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams . This is a remote position.


Responsibilities:


  • Great teamwork and ability manage expectations from multiple groups.
  • Collaborative and hands on best practices of Marketo and SFDC
  • Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
  • Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
  • Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
  • Must have experience with managing large sets of data. Maintaining good data health and quality
  • Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
  • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
  • Assess ad hoc analytic project requests and determine the best approach and team members to support.
  • Advise marketing operations functions on data requirements necessary to perform desired analysis
  • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications


Must Haves:


  • Must be able to work in a fast paced environment matrixed organization
  • Program and project management skill is a MUST
  • 3-5 years of Marketo /MAP Experience with 2-3 years of Salesforce Experience
  • Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
  • Team player
  • Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
  • Lead nurturing and Lead scoring good to have


Marrina Decisions is an Equal Opportunity Employer


Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.

Compensation Range: $70,000 – $120,000 annually

This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.

Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.


This role may also be eligible for performance bonuses, and a comprehensive benefits package.


Compensation$70,000 – $120,000 annually

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