Marketing Lead (Content & Lifecycle)

Aescape is the NYC-based lifestyle robotics company redefining self-care. Backed by $128MM in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we launched the world’s first-to-market AI-powered robotic massage experience with Equinox in August 2024 and quickly went viral: WIRED, Fast Company, Popular Science, Sports Business Journal, Fortune, Vogue and Bloomberg are only some of the leading publications that have covered our technology, with celebs like Will Smith posting about us. Since then, we’ve announced partnerships with global industry leaders across hospitality, pro sports, corporate wellness, and luxury real estate — with more on the horizon as we supercharge growth. 

We're hiring a Marketing Lead to own the consumer marketing engine, including storytelling, social, lifecycle CRM, and integrated campaign execution. The Marketing Lead is responsible for how Aescape shows up to consumers — how we tell our story, engage customers across the lifecycle, and drive bookings and repeat usage across the network. They'll oversee the systems that power demand and engagement, including content development, social and creator storytelling, lifecycle marketing (Braze), and cross-channel campaigns .

This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution. They'll work closely with Growth, Sales, Customer Success, Product, Data, and external partners to bring Aescape’s brand and demand engine to life.

What You’ll Do 

• Lead Aescape’s storytelling and content strategy across social, lifecycle, and owned channels

• Manage Aescape's social presence, creator partnerships, and UGC programs

• Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences

• Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)

• Build and optimize customer journeys that drive onboarding, repeat bookings, and retention

• Launch lifecycle campaigns including onboarding, rebooking, seasonal, and peformance-driven communications

• Own the content and creative pipelines across paid, owned, and social channels

• Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs.

• Manage external creative partners, including designers, creators, and content agencies

• Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels

• Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem

• Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.

• Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities

• Support the VP of Growth in translating brand and demand strategy into executable marketing programs.

What You’ll Bring

• 5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.

• Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).

• Experience building integrated marketing campaigns across channels.

• Strong creative instincts paired with performance orientation.

• Experience managing agencies, creators, or external vendors.

• Track record of building scalable marketing programs in high-growth environments.

• Exceptional communication and stakeholder management skills.

• Comfortable owning complex initiatives from strategy → execution → optimization.

• Fluent in modern lifecycle marketing and CRM platforms.

What’s In It For You 

• Join a trailblazing tech company anticipated to transform the massage industry

• The chance to make a difference with a product that empowers healthier and happier living

• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!

• We’ll grow together – your personal and professional growth are equally important

• An environment that empowers individuals, emboldens teams, and rewards achievement

• Complimentary massages in our NY HQ and our Partner locations!

• Medical, vision, and dental insurance covered by us

• 401k with 4% company match

• Flexible paid time off and a generous parental leave policy.

• Working late? Dinner is on us.

• Competitive salary + bonus. The salary range for the role is $125,000–$150,000.

Begin Your Aescape Career Journey

At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.YOUR JOURNEY. YOUR AESCAPE.