Communications Internal Program Manager

Key Responsibilities 

Strategic Planning & Execution 

• Develop and implement communication plans in support of systemwide initiatives, enterprise projects, operational changes, and organizational priorities. 

• Lead strategic communication efforts focused on topics that impact the broad employee population across the enterprise. 

• Support messaging for new policies, policy changes, and facilities-related communications (e.g., facility alerts, closures, relocations, construction impacts). 

• Collaborate with internal communications partners who lead more targeted or role-specific communications efforts to ensure clarity and consistency across audiences. 

• Support leader visibility efforts by crafting messaging, toolkits, and content that equips leaders to communicate with clarity, credibility, and alignment. 

• Help ensure consistent and timely communication of operational updates that impact front-line staff, leaders, and the broader organization. 

Stakeholder Engagement 

• Serve as the primary communications partner for a rotating portfolio of departments and initiatives. 

• Conduct stakeholder consultations to assess needs, define goals, and recommend appropriate strategies and channels — which may include self-service options from a playbook of communications tactics. 

• Act as a strategic advisor and relationship manager — building trust and offering guidance aligned with communications best practices. 

Content Development & Channel Execution 

• Create clear, concise, and compelling content tailored to a range of internal audiences and platforms, including: 

• Enterprise emails and organizational announcements 

• Intranet content (Vitals) 

• Town Hall presentations, leader messages, and toolkits 

• Digital and physical signage 

• Scripts for video and multimedia content 

• Briefs or messaging for internal events or initiatives 

• Manage content distribution through enterprise-owned channels, including coordination with: 

• The internal publications/editorial team 

• Department- and role-based communications leads 

• Other Enterprise Communications team members responsible for channel execution 

• Ensure that messaging is aligned across all channels and meets brand, tone, and accessibility standards. 

• Identify and elevate compelling story ideas to editorial and content teams for broader amplification. 

Channel Management 

• Serve as subject matter lead or owner for one or more communication channels, such as: 

• Social media  

• Digital signage 

• Physical signage (e.g., posters, bulletin boards, printed materials in clinical/non-clinical spaces) 

• Vitals intranet content 

• Leader communications 

• Multimedia scripting and concepting 

• Coordinate with colleagues across the Enterprise Communications team to ensure cohesive messaging and seamless execution across platforms. 

Project Management 

• Manage communication projects from intake through completion, maintaining clear timelines, deliverables, and stakeholder alignment. 

• Track milestones, approvals, and outcomes to ensure effective execution. 

• Partner with editorial, design, digital, and operational teams as needed to bring projects to life. 

Measurement & Optimization 

• Use available analytics and feedback to assess performance and engagement. 

• Provide recommendations for improving communication effectiveness across formats and audiences. 

• Stay informed of best practices in employee and enterprise communications to continuously elevate team performance. 

At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.