Senior Marketing Coordinator

🎯 Role Overview

You’ll take ownership of two metrics that are central to where this business is headed:
• Organic review rate: move from 1.1% to 4.4% of units sold
• DTC conversion rate: move from 0.36% to 1.0%
Reviews build social proof across every channel. DTC conversion is the foundation before we invest in paid acquisition.
This is a role for someone who wants to build systems, not just execute tasks.

🧩 Key Responsibilities

• Review Generation
  • Design and build a review request system across DTC and Amazon
  • Ensure eligible orders receive review requests; track and iterate on results

• Email Marketing
  • Own Klaviyo — campaigns, automated flows, segmentation, A/B testing
  • Build lifecycle sequences (welcome, post-purchase, win-back, VIP)
  • Report on open rates, CTR, and revenue impact weekly

• Listings, SEO & Conversion
  • Optimize product listings and copy across Shopify, Amazon, and Nordstrom
  • Improve keyword ranking and organic visibility on Amazon and Nordstrom
  • Drive organic traffic to Shopify through Google SEO
  • Identify and fix conversion barriers on the DTC storefront

• Marketing Operations
  • Manage the master marketing calendar across DTC, retail, and email
  • Coordinate campaign assets, approvals, and on-time execution
  • Pull weekly performance reports; partner with Finance/Ops on launches

Requirements

Experience

• 5–8 years in marketing, e-commerce, or digital campaigns—with progressive ownership of metrics and systems
• Hands-on Shopify and Klaviyo experience (or similar email platform)
• Strong copywriter—email, product descriptions, review messaging, brand voice
• Search optimization—Google SEO, Amazon keywords, marketplace visibility
• Analytical—reads data, draws conclusions, acts on them
• Multi-channel—familiar with 2+ of Shopify, Amazon, or retail e-commerce
• Excellent English writing and communication, detail-oriented, analytical yet creative, organized, proactive, and comfortable managing multiple projects.

• Experience working remotely as independent contractor (non-negotiable)

Technical Skills

Shopify, Klaviyo, Google Sheets, ClickUp, Canva, Google Analytics, and SEO tools (Ahrefs, SEMrush, or similar).

Shift

Must have prior graveyard-shift experience with U.S. time overlap (non-negotiable)

Education

Preferably graduate from prestigious Universities in the Philippines

Other

Must complete the Client's Skills Test before an interview.

Benefits

Compensation & Growth

• SALARY - To be discussed
• TYPE OF WORK—FULL TIME (REMOTE), FROM MONDAY TO FRIDAY
• WORK SCHEDULE - US CST TIME ZONE
• Growth Path - Marketing Operations Manager → Growth Manager