Integrated Marketing Manager

Midi Health is looking for an experienced Integrated Marketing Lead to support the planning and execution of high-impact, cross-channel campaigns across brand, product, RX, and supplements.

Integrated Marketing at Midi serves as the connective tissue across marketing and cross-functional teams — ensuring that campaigns are strategically grounded, clearly messaged, and executed in a coordinated way across channels.

This role is ideal for someone who thrives in complexity, sees campaigns as systems rather than isolated channel efforts, and can bring structure, clarity, and momentum to fast-moving launches.

What You’ll Do

Campaign Strategy & Architecture

• Translate brand and product strategy into integrated campaign plans
• Define campaign narrative, messaging hierarchy, and channel roles
• Develop integrated briefs and GTM frameworks for major launches (brand moments, RX initiatives, supplement launches, etc.)
• Ensure campaigns ladder to the Midi brand platform and defined business objectives

Cross-Channel Coordination

• Partner closely with Brand, Growth, Lifecycle, Organic Social, Influencer, PR, Partnerships, Product Marketing, and Clinical stakeholders
• Align teams around campaign objectives, timelines, messaging, and sequencing
• Develop workbacks and ensure asset readiness across teams
• Drive clear communication and alignment throughout the campaign lifecycle

GTM Planning & Launch Excellence

• Support integrated launch planning across major company initiatives
• Identify dependencies, risks, and gaps early and proactively
• Ensure campaigns roll out cohesively across owned, paid, and earned channels
• Contribute to leadership-ready summaries and campaign updates

Campaign Performance & Learning

• Partner with channel owners to synthesize campaign-level performance
• Evaluate campaigns against defined objectives
• Identify learnings and translate them into actionable recommendations for future initiatives

Who You Are

•  6–10+ years of experience in integrated marketing, campaign strategy, product marketing, or cross-channel marketing roles
• Experience leading or coordinating multi-channel campaigns in high-growth environments
• Strong understanding of GTM planning and messaging systems
• Highly organized with the ability to manage complex timelines and multiple stakeholders
• Strong cross-functional communicator who can influence without direct authority
• Analytical and business-minded, with the ability to connect campaign strategy to business outcomes
• Comfortable operating in ambiguity and building process where needed

Midi Health offers a competitive base salary of $130-140K (dependent on experience, location and other factors), equity grants, benefits (medical, dental, vision), work-from-home stipends and flexible time off.

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