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Paid Media Executive

Roles & Responsibilities

  • 2–4 years of hands-on experience managing campaigns across Google Ads and Meta
  • Strong analytical skills using GA4, GTM, and Looker Studio
  • Experience managing budgets, bidding strategies, and audience targeting
  • A data-driven approach to optimisation and campaign testing

Requirements:

  • Plan, launch, and manage paid media campaigns across platforms such as Google Ads and Meta, ensuring campaigns are structured effectively and aligned with client goals
  • Drive performance optimisation by monitoring campaign performance and adjusting targeting, bidding, creative, and budgets to maximise ROI
  • Analyse data to generate insights, identify trends, and make informed optimisation decisions
  • Collaborate with internal teams (SEO, client services, and creative) to ensure paid media campaigns align with broader digital marketing strategies

Job description

This is a remote position.

Paid Media Executive

 

We’re looking for a hands-on Paid Media Executive who thrives on performance, data, and building high-impact campaigns that drive real business results.

In this role, you’ll take ownership of the day-to-day management and optimisation of paid media campaigns across platforms like Google Ads and Meta. Working closely with senior team members, you’ll play a key role in improving campaign performance, identifying new opportunities, and helping clients scale through smarter, data-driven advertising.

If you enjoy analysing performance data, testing new strategies, and continuously improving campaign results, this role will give you the opportunity to make a real impact.



About the Company

Our client partners with ambitious businesses to deliver results-driven digital marketing strategies. Their approach is collaborative, transparent, and focused on measurable outcomes — helping clients grow through smarter paid media and data-led decisions.



What You’ll Be Doing

Manage Paid Media Campaigns

Plan, launch, and manage paid media campaigns across platforms such as Google Ads and Meta, ensuring campaigns are structured effectively and aligned with client goals.

Drive Performance & Optimisation

Monitor campaign performance closely, identifying opportunities to improve targeting, bidding strategies, creative, and budgets to maximise ROI.

Analyse Data & Generate Insights

Use performance data to uncover trends, identify opportunities, and make informed optimisation decisions that improve campaign outcomes.

Support Client Strategy

Work alongside senior team members to help deliver campaign insights, performance updates, and optimisation recommendations.

Collaborate Across Teams

Partner with internal teams such as SEO, client services, and creative to ensure paid media campaigns align with broader digital marketing strategies.

Reporting & Tracking

Support campaign reporting and tracking using tools such as Looker Studio, ensuring performance data is accurate and actionable.

Stay Ahead of Platform Changes

Keep up to date with changes across platforms like Google Ads and Meta, bringing new ideas and testing opportunities to campaigns.



What You Bring

  • 2–4 years of hands-on experience managing campaigns across Google Ads and Meta

  • Strong analytical skills using tools such as GA4, GTM, and Looker Studio

  • Experience managing budgets, bidding strategies, and audience targeting

  • A data-driven approach to optimisation and campaign testing

  • Familiarity with platforms like TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus

  • Strong attention to detail and organisation when managing multiple campaigns



The Type of Person Who Thrives Here

Performance-focused – you care about improving results and hitting targets
Curious – always testing, learning, and improving campaigns
Collaborative – comfortable working with others to improve performance
Organised – able to manage multiple campaigns efficiently
Proactive – you take initiative and look for ways to improve results



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