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Acquisition & Customer Engagement Manager

Roles & Responsibilities

  • Proven experience in growth marketing, user acquisition, or customer engagement roles within apps or digital platforms.
  • Strong analytical skills, with experience producing structured reports and translating data into actionable insights.
  • Solid understanding of acquisition, engagement, and retention metrics.
  • Excellent written and verbal communication skills.

Requirements:

  • Design and execute user acquisition strategies across digital channels including social media, referrals, partnerships, and targeted campaigns.
  • Test, evaluate, and optimise growth initiatives such as referral programmes, incentives, and promotional activity.
  • Build and manage partnerships with influencers, brands, suppliers, perk providers, and potential corporate partners to drive user value and engagement.
  • Produce regular performance reports (weekly and monthly) on acquisition, engagement, retention, and website traffic, and provide actionable insights to senior stakeholders.

Job description

Part-Time Acquisition & Customer Engagement Manager

(4 hours per day)

Overview
Our client is seeking a Part-Time Acquisition & Customer Engagement Manager to drive
sustainable user growth, improve engagement, and deliver data-led insights to support the
continued development and commercial success of their digital platform.
Working 4 hours per day, this role is well suited to an experienced growth or engagement
professional looking for a flexible, part-time position with clear ownership and impact. The
role will focus on acquisition strategy, performance reporting, partnerships, and structured
user engagement, working cross-functionally to ensure growth initiatives align with platform
standards, community guidelines, and relevant regulatory requirements.

Key Responsibilities
User Acquisition & Growth
● Design and execute user acquisition strategies across digital channels including
social media, referrals, partnerships, and targeted campaigns.
● Test, evaluate, and optimise growth initiatives such as referral programmes,
incentives, and promotional activity.
● Identify new acquisition opportunities to increase app downloads and verified user
sign-ups within a professional community.
● Work closely with marketing, product, and leadership teams to ensure acquisition
activity aligns with business priorities.
● KPI: Achieve agreed monthly growth targets for verified users within a part-time
capacity.

Partnerships & Commercial Engagement
● Build and manage relationships with influencers, brands, suppliers, perk providers,
and potential corporate partners.

● Support the development of commercial partnerships that drive clear user value and
engagement.
● Maintain structured records of outreach activity, partnerships, and campaign
performance.
● KPI: Demonstrable growth or engagement uplift from partnership activity.

Engagement Analytics & Reporting
● Produce regular performance reports (weekly and monthly) covering acquisition,
engagement, retention, and website traffic.
● Analyse user journeys, activation funnels, and behavioural trends to identify
optimisation opportunities.
● Present concise insights and recommendations to senior stakeholders to inform
product, marketing, and growth decisions.
● Track the effectiveness of campaigns and engagement initiatives over time.
● KPI: Clear, accurate reporting with actionable recommendations delivered quarterly.

Customer Engagement & Liaison Support
● Support structured user communications relating to onboarding, app usage,
promotions, and general enquiries.
● Respond to assigned, non-sensitive user enquiries via in-app messaging and email,
in line with agreed response guidelines.
● Escalate complaints, safety-related concerns, or policy issues through defined
internal processes.
● Contribute to the ongoing refinement of communication templates and messaging.
● KPI: Timely responses and consistent communication quality.

Compliance-Aligned Support
● Work alongside internal stakeholders to ensure acquisition and engagement activity
aligns with platform policies and regulatory requirements.
● Support compliance processes through accurate documentation, reporting, and data
provision where required.

● Assist with audits or reviews by supplying relevant engagement or performance data.
● Please note: Ownership of compliance frameworks, moderation, and policy
enforcement sits outside this role.
● KPI: Accurate documentation and effective cross-team collaboration.

Website, SEO & Paid Promotion Support
● Contribute to website content, SEO initiatives, and paid advertising activity to support
growth objectives.
● Coordinate with developers and content teams to ensure acquisition initiatives are
reflected across digital touchpoints.
● Track performance and recommend optimisations where appropriate.
● KPI: Measurable improvements in traffic, conversion, or engagement.

Skills & Experience
● Proven experience in growth marketing, user acquisition, or customer engagement
roles within apps or digital platforms.
● Strong analytical skills, with experience producing structured reports and translating
data into actionable insights.
● Solid understanding of acquisition, engagement, and retention metrics.
● Excellent written and verbal communication skills.
● Comfortable working independently in a part-time capacity, with strong prioritisation
skills.
● Experience within professional or regulated communities is an advantage.

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