Manager, Marketing Strategy

TITLE Manager, Marketing Strategy 
DEPARTMENT Marketing 
DIVISION NP Digital
LOCATION Remote – Brazil 

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY  

NP Digital is seeking an experienced Manager, Marketing Strategy to help our in house marketing team in achieving our goals as an organization. The ideal candidate for this role is someone who has experience building and leading media strategies at a digital marketing agency. You love building integrated media strategies for clients to achieve their business goals, and you know that no “one size fits all” approach will ever get optimal results for your clients. You’ve built hundreds of media plans, and equally important, you have the storytelling ability to bring those plans to life. You earn the trust of CMOs and CEOs by showing them thoughtful insights, compelling strategies, and clever uses of multiple paid channels to drive meaningful impact to their business.    

As the Manager, Marketing Strategy you will be responsible for developing innovative media strategies, digital media plans, budget proposals and media flowcharts for NP Digital’s global brand. You will work closely with the marketing team to ensure we are developing innovative, full-funnel media strategies that help our clients reach their target audience and achieve their objectives. The Manager, Marketing Strategy will oversee the effective spending and follow-through of global media budgets across, but not limited to, the following tactics: paid search, paid social, programmatic, email, organic, webinars, events, and ABM. 

To be considered, candidates must reside and be eligible to work in Brazil and must be fluent in English.  

ABOUT THE RESPONSIBILITIES  

Manager, Marketing Strategy will be responsible for overseeing full funnel marketing strategy with a focus on growing revenue for NP Digital. Responsibilities include but are not limited to:  

• Develop the digital media strategy for select npdigital.com and neilpatel.com domestic across multiple digital media tactics supporting the consumer journey  
• Provide guidance for DSP, DMP, paid social and paid search strategy  
• Collaborates with NP Digital’s Social Media, Brand Marketing, Direct Marketing, Brand Sponsorship, and Partner Marketing teams on planned consumer strategy activations  
• Conduct market research & strategic briefs to guide the Marketing Department 
• Create integrated media plans that forecast actual business results for NP Digital 
• Architect data & measurement strategies to show a clear ROI from our efforts  
• Manage media budgets, media authorizations, and media flowcharts highlighting all tactics  
• As needed, plan, manage, and execute integrated Digital Media campaigns, including but not limited to account setup, strategy development, organization, and management  

 ABOUT YOU 

• 6-7 years of experience in digital marketing strategy with foundational tactical knowledge of paid search, paid social, programmatic, and direct media buying as well as understanding of the full marketing funnel of organic, referral, email, and event based tactics 
• A history of developing business-driving integrated marketing programs for clients ranging from startups to Fortune 100 and spanning consumer and B2B target audiences  
• Account-based marketing (ABM) strategic planning experience a plus  
• Ability to solve problems and identify opportunities using data & analytics, market research, and strategic frameworks  
• Experience managing complex, multi-platform digital marketing strategies across clients   
• Successful track record of helping to build and present strategic digital approaches, recommendations, and tactics for clients   
• Knowledge of creative best practices, identifying conversion rate optimization opportunities, and pulling and interpreting syndicated research preferred  
• Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and marketing audiences  
• Ability to be agile in a fast-paced environment and a passion for contributing to the department processes and structure Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on marketing topics

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.  

ABOUT THE COMPENSATION 

• Base Salary: USD $40,000.00 to $50,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary  

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES 

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people. 

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.