Summary
The B2B Marketing Manager drives demand generation, pipeline growth, and sales enablement for our Electronic Manufacturing Services (EMS) business serving the Aerospace, Defense, Industrial, and Medical markets.
This role will be responsible for both day-to-day execution and ongoing stewardship of the company’s growth marketing strategy, positioning, and messaging. They will own the full marketing funnel while also serving as a key partner to Business Development and Sales, ensuring they are equipped with compelling, data-driven collateral and thought leadership to win complex, long-cycle programs.
This role combines analytical rigor, strong messaging skills, and practical execution; and understands how to translate technical capabilities into clear value propositions that resonate with OEMs, primes, and regulated-market customers.
Essential Responsibilities:
Demand Generation & Funnel Ownership
- Own and manage the end-to-end growth marketing and demand generation funnel supporting complex EMS sales cycles
- Develop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customers
- Generate and qualify leads aligned to strategic accounts, programs, and vertical priorities
- Build and optimize lead scoring, qualification, and routing frameworks in alignment with Sales and Business Development
- Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program)
Analytics, Performance Metrics & Attribution
- Define, track, and report on marketing KPIs tied to pipeline and revenue in support of lead and opportunity activity; campaign and engagement effectiveness; and contribution to pipeline and awarded programs. Examples:
- Cost per lead (CPL)
- MQL-to-SQL conversion rates
- Pipeline and opportunity contribution
- Campaign ROI and win-rate influence
- Implement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeys
- Analyze performance by market vertical, account type, and campaign source
- Develop dashboards and executive-ready reporting that connects marketing activities to business outcomes
Web, Digital & Tracking
- Optimize the corporate website and digital assets to support lead capture for EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle services
- Manage web analytics and tracking tools to understand user behavior, engagement, and conversion paths
- Stay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environments
- Ensure accuracy and integrity of marketing and web data across systems
CRM & Marketing Automation
- Own day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibility
- Build and optimize automated nurture programs aligned to long sales cycles and technical audiences
- Ensure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reporting
- Maintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibility
Business Development & Sales Enablement
- Partner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansion
- Develop, maintain, and evolve core sales enablement materials, including:
- Enterprise and sector capability presentations
- One-pagers and solution briefs
- Program- and customer-specific messaging support
- Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions
- Ensure consistent use of approved positioning and messaging across customer-facing materials
Positioning, Messaging & Content
- Steward NeoTech’s enterprise positioning and segment-specific messaging in day-to-day execution
- Ensure all messaging reflects NeoTech’s strengths in high-reliability, regulated manufacturing environments
- Develop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnerships
- Collaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirements
- Create thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trust
- Leverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach
Marketing Operations & Ways of Working
- Serve as the central point of coordination for marketing activities across the organization
- Balance inbound requests with strategic priorities, ensuring focus on the highest-impact work
- Establish and maintain workflows and planning rhythms appropriate for a lean organization
- Collaborate with leadership to evolve marketing priorities as the business grows
