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Marketing Director

Roles & Responsibilities

  • Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
  • Bachelor's Degree required.
  • Track record in delivering revenue results.
  • Working knowledge of CRMs, CMS, and email marketing tools.

Requirements:

  • Work with the CEO to develop marketing strategies and tactics that support revenue goals
  • Manage a team of marketing professionals
  • Create lead generation programs with a heavy focus on inbound marketing through SEO/SEM
  • Manage product content production including educational webinars, promotional videos, online training programs, and building a network of subject matter experts

Job description

This is a remote position.

This is a remote position.

As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.

 

  • Work with the CEO to develop marketing strategies and tactics that support revenue goals
  • Manage a team of marketing professionals
  • Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
  • Manage product content production which includes educational webinars, promotional videos, online training programs, expert content and building a network of subject matter experts
  • Write marketing content
  • Develop event strategies including webinars and tradeshows
  • Develop customer marketing programs
  • Manage the company web site
  • Assist in preparing and monitoring consistent presentations & other materials used company wide

 

Essential duties

  • Achieve the company’s revenue goals and objectives
  • Manage marketing to quantifiable quotas and metrics within the marketing budget
  • Communicate effectively with peers and employees as a key member of the team
  • Excellent writing skills, including original authorship of thought leadership content and marketing emails
  • Identify and solve any obstacles to successful execution


About EVA

EVA is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status, or any other basis protected by federal, state, or local law. M/F/D/V/LGBTQ+


COVID-19 considerations

For the indefinite future, we work remotely following state/federal guidelines and in compliance with the Occupational Safety Health Administration (OSHA) post-COVID workplace safety practices.

Requirements

  • Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
  • Experience with marketing to associations a plus.
  • Track record in delivering revenue results
  • Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
  • Experience managing internal and external teams
  • Working knowledge of CRMs, CMS, and Email marketing tools.
  • Superb organizational, written and oral communication skills required.
  • Bachelor’s Degree required.


Benefits

401(k), 401(k) matching, Dental insurance, Health insurance, Paid time off, Vision insurance, Work from home
Supplemental Pay: Bonus pay


Salary: $100,000 + Bonus

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