Product Marketing Manager

WHO WE ARE

DLG (Digital Luxury Group) is a Swiss-headquartered company building an AI-powered market intelligence platform used by leading luxury brands to understand their markets, competitors, and consumers. Our platform processes millions of data points across search trends, social signals, and market movements to give luxury executives clarity they can't get anywhere else.

Join our international operation spanning Geneva, Shanghai, London, and now Cape Town as we scale our AI-powered platform across the luxury industry.

WHAT YOU’LL DO

As a Product Marketing Manager, you'll be the bridge between product and revenue teams, translating our AI-powered market intelligence platform into compelling client-facing materials and market positioning.

• Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases

• Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts

• Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies

• Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership

• Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market

• Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base

• Manage demo environment configuration, develop standardised demonstration narratives with vertical-specific customisation for watches & jewelry and fashion sectors

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE 

Required:

• 5+ years B2B product marketing experience in a start-up, preferably SaaS or data/analytics platforms
• Proven track record in creating sales enablement materials that drive conversions
• Strong storytelling and positioning skills — can simplify complex products for business audiences
• Experience working across time zones with distributed teams
• Self-starter who can build from scratch with limited direction
• Strong English communication skills (written and verbal)

Nice to have:

• Luxury industry experience (watches & jewelry, fashion)
• Familiarity with AI/ML product positioning
• Understanding of MCP/API concepts
• European or international brand experience
• Familiarity with marketing automation and CRM tools (e.g, Hubspot, Octopus)

This is a fully remote position based in South Africa.

WHAT WE OFFER

• Remote-friendly role with international team collaboration across Switzerland, the UK, Singapore, and China
• Direct exposure to senior leadership — no layers of middle management
• Opportunity to grow with a platform that's scaling across the luxury industry
• Annual learning & development budget
• Flexible PTO policy
• Opportunity to shape product marketing function from ground up