Demand Generation Specialist

About the Role

We’re hiring a Demand Generation Specialist who owns the full demand generation lifecycle — from campaign strategy and build to measurement, optimization, and pipeline impact. 

This is a hands-on, execution + accountability role. You’re responsible not just for launching campaigns, but for understanding how they perform, move through the funnel, and contribute to qualified pipeline.

You’ll operate in a high-velocity, high-volume environment supporting a short sales cycle across multiple product lines. You’ll build campaigns from scratch in HubSpot, manage automation at scale, and report on results weekly.

This role is not a fit for someone who has only worked in one lane (e.g., only email execution, webinars, or list management). You must be comfortable owning campaigns end to end — including reporting and optimization.

Deep HubSpot experience is required. You must have personally built workflows, automation, scoring models, segmentation, and performance reports — not just used HubSpot to send emails.

What You’ll Do

· Own the full lifecycle of demand gen campaigns: plan - build - launch - measure - optimize

· Create multi-channel programs (email, nurtures, landing pages, webinars, retargeting, outbound assist sequences, etc.)

· Build, manage, and optimize high-volume HubSpot workflows

· Monitor and report weekly on funnel health: MQLs, SQLs, conversion rates, and pipeline contribution

· Diagnose drop-off and friction points in the funnel and take action

· Collaborate with marketing and sales to align messaging, improve handoff processes, and strengthen lead quality

· Produce clear performance reporting and actionable recommendations

What Success Looks Like

· Consistent quarter-over-quarter growth in qualified pipeline

· Lifecycle campaigns influencing opportunities and accelerating deal movement

· Clean, scalable automation that supports a high-velocity motion

· Reporting that shows insights — not just numbers — and leads to weekly improvements

· You become the go-to person for turning ideas into measurable, repeatable campaigns

What You Bring

· 3–5 years in demand generation, lifecycle marketing, or marketing operations at a B2B or SaaS company

· Proven experience owning demand gen programs end to end, including reporting on pipeline impact (not just execution)

· Experience operating in a high-volume, fast-moving, short-sales-cycle environment

· Comfort being accountable for numbers, not just activity

· 2-3 years HubSpot experience (automation, segmentation, scoring, attribution, and reporting)

· Ability to juggle multiple campaigns simultaneously without losing speed or accuracy

· Strong analytical mindset — comfortable owning MQL, SQL, and pipeline contribution metrics

· Self-starter who brings ideas, not just execution

· Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls.

· Have an internet connection that’s adequate for their job, a minimum of 10Mbps down.