Coordinator, Paid Social

Digital Media Coordinator (Paid Social)

RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

At RKD Group, we are partnering with some of the most impactful organizations in the country. Joining our Digital Media team means you’ll play a critical role in campaigns that raise funds, drive engagement, and make a difference for causes that matter.

The Coordinator, Paid Social Media is responsible for facilitating paid social campaign launches and monitoring campaign performance to ensure optimal success.  

Job Summary

The Digital Media team is the driving force behind RKD Group’s digital campaign delivery. We ensure projects move seamlessly from plan to production to launch by aligning timelines, organizing workflows, and keeping deliverables on track. 

As the bridge between Strategy, Creative, Tech, Media, and Account Management, we make sure every team has what they need to bring campaigns to life. Our focus is on execution—we work behind the scenes (not directly with clients) to keep campaigns moving efficiently, accurately, and on time. 

If you’re detail-oriented and thrive on organization, then this role puts you at the center of making impactful digital campaigns happen for nonprofits across the country. 

Key Responsibilities

Social Campaign Management 

The Coordinator will be responsible for coordinating the launch of the client’s social campaigns primarily through Meta Ads Manager. New campaigns begin at the request of clients and account teams, delivered through Workfront.   

Responsibilities include: 

• Ensuring the media team has received the required assets for launch
• Developing and implementing paid social campaigns to drive results based on client goals
• Reviewing conversion tracking configuration before launch
• Overseeing campaign budgets monthly
• Providing screenshots and links of ads as confirmation of launch and a final quality check

Social campaigns require regular maintenance and optimization. Optimizations must balance revenue with client results, including: 

• Adjusting audiences to improve results
• Monitoring CPAs to achieve client target goals
• Testing new audiences and creative to enhance overall efforts

New social launch tasks must be processed within eight business days. This provides four days to confirm conversion tracking and four days for internal processing. 

Conversion Tracking 

• The media team uses Google Tag Manager for the installation and firing of conversion tags across channels. While it is the job of the technical team to install Google Tag Manager and quality check pages before delivery to the media team, it is the media team’s responsibility to ensure that conversion tracking is functioning at launch and continues to function. 
• This includes test submissions for email acquisition forms and donation tracking, amongst other conversion actions. 

Reporting 

• Reporting on campaign performance varies by client. We provide reports for our clients in several different formats including Excel spreadsheets and our internal reporting dashboards. The Coordinator is responsible for accurately compiling data for client reports. Also, the Coordinator is responsible for providing insights and analysis for their paid social accounts. 

Communication Responsibilities  

• The Coordinator is responsible for communicating with key parties regarding their paid social accounts: 
• Managing a relationship with all key stakeholders for a client within our Digital team
• Being proactive in communicating issues regarding ad approvals, tracking, content needs, and campaign delivery to the client service teams
• Participating in strategy and planning meetings as necessary
• Staying up to date with best practices and industry trends to provide proper guidance to our clients and internal teams
• Other responsibilities may be assigned. 

Qualifications & Skills

• Bachelor’s Degree
• 1-2 years of experience, which may include internships
• Strong attention to detail and a proven ability to thrive in a fast-paced and deadline-driven environment
• Strong communication skills
• Must be proficient in Microsoft Office Suite (Word, Excel, Outlook).

Location: Remote 

Pay Range expected for the position: $50,000- $55,000 annually.

The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

RKD Group offers highly competitive compensation commensurate with experience and a full range of benefits. 

RKD Group is an Equal Employment Opportunity employer. 

No sponsorships available for this position.