This is a remote position.

Digital Marketing Manager (with Strategic Ownership)

Location: Remote
 

Requirements

The Role

This position is ideal for a marketing professional who enjoys combining strategic thinking with hands-on execution. The Digital Marketing Manager will report to senior leadership, take ownership of marketing strategy, and run campaigns across multiple digital channels.

Working alongside a social media and PR consultant, and collaborating with sales and product teams, the successful candidate will play a central role in driving awareness, engagement, and lead generation. The role offers flexibility, making it suitable for both full-time and part-time applicants.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
  

• Plan and execute marketing campaigns across SEO, PPC, and email.
  

• Optimise website performance through content strategy and keyword research.
  

• Create and manage engaging email marketing campaigns to nurture and convert leads.
  

• Analyse campaign performance data and provide recommendations to improve ROI.
  

• Conduct market research and competitor analysis to guide decision-making.
  

• Support bids and tenders with compelling marketing content.
  

• Collaborate with sales, product, and design teams to align marketing with business goals.
  

• Optionally, design and produce marketing collateral such as graphics, brochures, and sales materials.
  

Essential Skills & Experience

• Proven marketing experience, ideally within B2B or technology-driven sectors.
  

• Strong understanding of digital marketing (SEO, PPC, analytics).
  

• Demonstrated ability to deliver campaigns from planning through to execution.
  

• Experience creating or coordinating sales collateral and digital content.
  

• Strong copywriting and communication skills.
  

• Ability to work independently, manage stakeholders, and deliver results.
  

Desirable:

• Graphic design ability (Adobe Creative Suite or Canva).