Content Marketing Specialist

This is a remote position.

Requirements

1. Content Creation & Campaign Management
   

• Ideate and execute self-led campaigns, creating organic and viral content that resonates with target audiences.
  

• Develop high-quality lead magnets leveraging in-depth knowledge of our courses.
  

• Repurpose content across platforms like Instagram, YouTube, TikTok, and Twitter.
  

• Manage and ensure the quality of content assets, including video quality control.
  

2. Platform Optimization & Distribution
   

• Optimize content for multiple channels to maximize engagement and reach.
  

• Maintain and organize a centralized repository for content and assets.
  

• Ensure seamless integration with platforms like ManyChat, Zoho CRM, and social channels (IG, FB, LinkedIn, TikTok).
  

3. Email Marketing & Drip Campaigns
   

• Plan, implement, and refine email marketing strategies and drip campaigns to nurture leads and boost conversions.
  

4. Trend Identification & Execution
   

• Proactively identify trends and craft timely, relevant content to increase visibility and engagement.
  

• Comment on industry trends to position the brand as a thought leader.
  

5. Leadership & Collaboration
   

• Provide strategic input during career coaching meetings, including scheduling, reminders, and promotion.
  

• Lead by example with executive presence, taking ownership of campaigns and ensuring results.
  

• Collaborate with cross-functional teams to align on campaign goals and delivery.
  

Requirements

• Proven experience in content marketing, campaign management, or a related field.
  

• Proficiency with tools like ManyChat, Zoho CRM, and major social platforms (Instagram, YouTube, TikTok, Facebook, LinkedIn).
  

• Ability to use AI for content creation
  

• Technical knowledge of email marketing and lead nurturing strategies.
  

• A creative mindset with the ability to produce multiple types of content (e.g., design, video).
  

• Strong organizational skills for managing content locations and historical campaigns.
  

• Ability to jump on trends quickly and deliver impactful, on-brand responses.
  

• Exceptional leadership and communication skills, with a self-starting and solution-oriented attitude.
  

What We Value

• Leadership: Someone who can take initiative, push to solve challenges, and deliver results independently.
  

• Executive Presence: Confidence in owning campaigns, presenting ideas, and influencing stakeholders.
  

• Creativity: A passion for creating high-quality, engaging, and trend-driven content.
  

• Technical Depth: Ability to integrate systems and create effective, targeted lead magnets.
  

Benefits

• Own and optimize multi-channel campaigns with full autonomy.
  

• Showcase expertise in email marketing, video quality control, and trend-driven content.
  

• Drive innovation by identifying gaps and improving upon current processes.
  

• Lead with persuasion and executive presence to deliver measurable results.