Lifecycle Marketing Manager

This is a remote position.

The Opportunity

We’re hiring our first dedicated Lifecycle Marketer to own the strategy, systems, and execution that guide leads from first touch to revenue—and beyond. This is your chance to build from scratch, turn a fragmented nurture function into a data-driven, behavior-first engine, and shape how we engage customers at scale.

You'll work across product-led and sales-led funnels, optimizing every touchpoint to drive engagement, velocity, and conversion.

Your Impact

• Design and implement full-funnel lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads
  

• Build multi-channel nurture programs (email + in-app) that are automated, segmented, and behavior/persona/funnel-stage driven
  

• Use tools like HubSpot, Mixpanel, and GA4 to run experiments, automate workflows, and monitor performance
  

• Own segmentation logic that drives personalized and timely communication
  

• Write high-converting copy tailored to startup founders, CTOs, and technical decision-makers
  

• Run A/B tests across messaging, cadence, and channels for continuous iteration
  

• Partner cross-functionally with Product, Sales, Growth, and Content teams to align with launches and revenue initiatives
  

• Conduct qualitative + quantitative research to identify lifecycle drop-offs and re-engagement opportunities
  

• Report on performance metrics, extract insights, and influence upstream funnel strategies
  

You Bring

• 3–5 years in lifecycle or customer marketing with a content strategy focus, ideally within B2B SaaS
  

• Hands-on experience with both PLG and sales-led GTM motions
  

• Deep understanding of user journeys, buyer psychology, and behavioral content influence
  

• Strong storytelling and copywriting skills—especially for technical audiences
  

• A systems-thinking approach—you enjoy building the engine, not just the individual campaigns
  

• Experience with HubSpot, Mixpanel, GA4, or similar platforms
  

• Self-starter mindset—comfortable working in fast-paced environments and making decisions without perfect data
  

• Ability to align and work cross-functionally across high-context teams
  

We Offer

• Remote-first culture
  

• Comprehensive health benefits
  

• Workstation/device allowances
  

• Professional development budget
  

• A ground-floor opportunity to define and scale our customer journey strategy