Regional Digital Marketing Manager

Job Description:

As a Regional Digital Marketing Manager you will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimson's paid digital marketing activity across Asia, working with Crimsons country managers, local area marketing teams and the global digital marketing team, reporting directly to Crimsons Head of Performance Marketing.

What Success Looks Like

Leadership and Initiative

Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes

Digital Campaign Execution

• Consistently launch paid advertising campaigns across all markets managed (you will be owning digital marketing across Asia), following global processes, guidelines, and budgets
• Select and design A/B tests in order to consistently improve knowledge and results
• Consistently track leads, lead progress, and sales/revenue generated from your activities
• Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market

Analysis and Reporting

• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI
• Contribute to developing Crimsons global digital marketing best practices and knowledge base
• Support in compiling and reviewing global analytics and revenue reporting

Requirements

• 3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google
• Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok
• Excellent verbal and written communication skills
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed team
• Outstanding analytical and problem-solving skills
• Exceptional learning agility
• Experience with Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
• Basic understanding of the UK and US admissions process

Thing to Note

• First of all we need a strong leader who can organize the processes in a diverse team, be able to meet the deadlines, and encourage more initiative and proactiveness within the team
• Growth mindset - they need to always be looking for new opportunities and be able to motivate the team
• High level of resilience