Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Data Architecture Salesforce Salesforce Mobile Marketing General Security Training Documentation Personalized Service Salesforce Salesforce Application Programming Interface (API) Process Optimization SQL (Programming Language) Google Analytics Market Segmentation Campaign Management Salesforce Datorama Data Modeling Lead Nurturing Data Governance Apple Push Notification Service Data Mapping Customer Journey Mapping Solution Architecture Microsoft Dynamics CRM Dynamic Content Hybrid Integration Data Infrastructure Marketing Automation Automation Studio Analytical Dashboard Campaign Management Compliance Management Email Marketing AMPScript Business Process Automation Data Modeling Salesforce Commerce Cloud Customer Data Management Salesforce 3rd Party Systems Integration Stakeholder Communications Business Continuity Internal Documentation

Other Skills

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Communication
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Analytical Skills
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Training And Development
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Strategic Thinking
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Problem Solving

PradeepIT Consulting Services Pvt Ltd

About PradeepIT Consulting Services Pvt Ltd

Join PradeepIT: Innovating Information Technology and Solutions We pride ourselves on delivering exceptional results in the digital era of Information and Technology. With a track record of successful projects across offshore, nearshore, and onshore locations, we've built a clientele spanning 3 continents and 100+ companies. Our 380+ successful projects reflect our commitment to excellence. At PradeepIT, we prioritize the satisfaction of our resources, followed closely by meeting the needs of our clients and partner companies. Our service offerings include Outsourcing, Managed Services, Recruitment Process Outsourcing, Customer Relationship Management, Web Designing & Development, Content Development, and E-commerce Management. We specialize in SAP S/4 HANA, SAP Customer Data Cloud (Gigya), SAP CPQ (Calliduscloud), SAP Customer Experience, Mobility, Android, iOS & Hybrid development for native application developments. Our core value of "Join As Employee With Us And Grow Up As Entrepreneur" drives our mission. We proudly introduce our venture companies: 1. HG Infotech Pvt Ltd 2. Beli Brother Consulting Pvt Ltd 3. Involvemind 4. Stackglobe 5. Prastuti Consulting 6. Khahara Consulting 7. Thinkhigh And many more to come in the near future. We invite you to be part of our clients' success stories by adopting the latest technology and continually improving processes. If you'd like to learn more about us or have specific questions, visit www.pradeepit.com, call us at 08047363377, or email info@in.pradeepit.com. Let's work together on your next project!

Founded: 2018

Company size: 51 - 200

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Job description

Salesforce Marketing Cloud (SFMC) and Pardot Architect

YoE: 9+ years

Remote

We are seeking a highly skilled Salesforce Marketing Cloud and Pardot Architect to lead the migration from Pardot (Marketing Cloud Account Engagement) to Salesforce Marketing Cloud (SFMC). The ideal candidate will have deep expertise in Marketing Cloud, Pardot, data architecture, integration strategies, and automation. This role requires a strategic thinker who can design scalable solutions while ensuring seamless data migration, process optimization, and business continuity.

Key Responsibilities:

Lead the end-to-end migration from Pardot to Salesforce Marketing Cloud, including data migration, campaign transition, and automation redesign.
Assess current Pardot configurations and identify gaps, dependencies, and improvements for the new SFMC architecture.
Define data models and mapping strategies for customer journeys, segmentation, and engagement tracking.
Develop and optimize email, SMS, and push notification campaigns using SFMC Journey Builder, Automation Studio, and Contact Builder.
Ensure seamless integration between Salesforce CRM and SFMC, leveraging APIs, Marketing Cloud Connect, and Data Cloud where applicable.
Design scalable automation workflows to enhance marketing efficiency and improve customer experience.
Implement robust data governance, compliance, and security best practices in accordance with GDPR, CCPA, and other relevant regulations.
Work closely with stakeholders (marketing, sales, IT) to ensure business requirements are met and adoption is smooth.
Train internal teams and provide documentation on SFMC best practices, campaign execution, and reporting.
Monitor and optimize marketing performance using Datorama, Analytics Builder, and custom dashboards.

Required Skills & Qualifications:

9+ years of experience in Marketing Automation, CRM, and Salesforce ecosystem.
Proven expertise in Salesforce Marketing Cloud (SFMC) and Pardot (Marketing Cloud Account Engagement).
Strong experience in migration projects, particularly moving from Pardot to SFMC.
Hands-on proficiency in SFMC modules: Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Advertising Studio.
Expertise in API integrations, SQL, SSJS, and AMP script for dynamic content and automation.
Experience with Marketing Cloud Connect, Data Cloud, and Salesforce CRM integration.
Solid knowledge of customer segmentation, personalization, and lead nurturing strategies
Strong analytical skills with experience in campaign performance tracking and optimization.
Salesforce certifications such as Marketing Cloud Consultant, Pardot Specialist, or Data Cloud Certification are a plus.
Excellent communication, stakeholder management, and problem-solving skills.

Preferred Qualifications:

Experience in multi-cloud solutions, integrating SFMC with Service Cloud, Commerce Cloud, or Data Cloud.
Familiarity with third-party integrations, CDPs, or advanced data modelling.
Prior experience in B2B and B2C marketing strategies using Salesforce platforms.