The Good People Group is a U.S.-based staffing and recruiting company that connects top global talent with businesses seeking high-quality, cost-effective solutions. We specialize in placing skilled professionals from around the globe in roles that help businesses grow and operate efficiently. Our focus is on providing vetted, highly capable professionals for project management, administrative support, technology, marketing, operations, and more.
Position Overview
The Brand and Marketing Specialist will play a crucial role in developing and implementing brand strategies across multiple channels. This position involves managing social media, creating marketing materials, tracking campaign effectiveness, and collaborating with cross-functional teams to support our brand goals.
Key Responsibilities
- Social Media Management: Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging.
- Marketing and Branding Strategy: Develop and execute effective marketing and branding plans in line with company objectives.
- Content Creation: Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite.
- Email Marketing: Manage and optimize email marketing campaigns using ConvertKit , Constant Contact or MailChimp to increase engagement and conversions. You should have extensive experience in crafting automated sequences, segmenting audiences, and improving open/click rates.
- Performance Tracking: Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts.
- Market Research: Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making.
- Cross-Functional Collaboration: Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy.
- Brand Consistency: Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity.
- Webinars & Guides: Assist with webinar creation, support, and post-webinar content such as workbooks and handouts.
- Strategic Growth: Help expand the companys coaching business by driving sales, improving client engagement, and increasing overall revenue through innovative marketing strategies.
Required Software Skills
- Graphic Design: Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent applications.
- Video Editing: Familiarity with video editing software (e.g., Adobe Premiere, Final Cut Pro, or other video editing tools).
- Microsoft Office: Strong skills in Microsoft Word and PowerPoint to create professional documents and presentations.
- Website Content Management: Basic knowledge of website CMS (e.g., WordPress) to update and manage web content.
Qualifications:
- Proficiency in graphic design software (e.g., Canva, Adobe Suite) and Microsoft Office (Word, PowerPoint).
- Proven experience with email marketing.
- Expertise in digital marketing, including SEO strategies tailored to mental health practices.
- Skilled in graphic design and proficient with Canva.
- Ability to create digital content for workbooks, guides, and webinar materials.
- A strategic thinker who understands how to improve ROI and drive business growth.
- Experience in social media management and engagement.
- Self-starter who thrives in a fast-paced, entrepreneurial environment.
- Excellent communication and project management skills.
Preferred Skills:
- Background in Social Media management for U.S. company
- Previous experience.
- Experience with ChatGPT or other AI-driven tools for content ideation and refinement.
- Experience developing audience and increasing brand awareness and impressions.
- Strong attention to detail, creativity, and adaptability in a fast-paced environment.
Additional Information
This role offers a growth opportunity to create impactful experiences that inspire and engage. If you are passionate about brand management, creativity, and making a difference, we encourage you to apply.
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Equal Opportunity Statement:
We are proud to be an equal opportunity employer and encourage applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.
Contract Roles:
Please note that these are contract positions, and engagement will be governed by the terms and conditions set forth in the contract agreement.
