Brand & Digital Marketing Specialist - Part-time Remote (EST)

The Good People Group is a U.S.-based staffing and recruiting company that connects top global talent with businesses seeking high-quality, cost-effective solutions. We specialize in placing skilled professionals from around the globe in roles that help businesses grow and operate efficiently. Our focus is on providing vetted, highly capable professionals for project management, administrative support, technology, marketing, operations, and more.

Position Overview

The Brand and Marketing Specialist will play a crucial role in developing and implementing brand strategies across multiple channels. This position involves managing social media, creating marketing materials, tracking campaign effectiveness, and collaborating with cross-functional teams to support our brand goals.

Key Responsibilities

• Social Media Management: Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging.

• Marketing and Branding Strategy: Develop and execute effective marketing and branding plans in line with company objectives.

• Content Creation: Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite.

• Video Editing: Create and edit videos for various platforms, ensuring high-quality production that aligns with brand standards.

• Website Updates: Manage and update website content to ensure accuracy, relevance, and alignment with current marketing campaigns.

• Performance Tracking: Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts.

• Market Research: Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making.

• Cross-Functional Collaboration: Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy.

• Brand Consistency: Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity.

Appointment Scheduling:

Coordinate and schedule sales appointments and meetings.

Manage the CEOs calendar, including arranging travel and accommodations as needed.

Send reminders and confirmations to clients and internal teams.

Administrative Support:

Prepare, format, and proofread business documents, reports, and presentations.

Manage email correspondence, ensuring timely responses and follow-ups.

Maintain and organize digital files and records for easy access and retrieval.

Required Software Skills

• Graphic Design: Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent applications.

• Video Editing: Familiarity with video editing software (e.g., Adobe Premiere, Final Cut Pro, or other video editing tools).

• Microsoft Office: Strong skills in Microsoft Word and PowerPoint to create professional documents and presentations.

• Website Content Management: Basic knowledge of website CMS (e.g., WordPress) to update and manage web content.

Qualifications:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Proficiency in graphic design software (e.g., Canva, Adobe Suite) and Microsoft Office (Word, PowerPoint).
• Strong copywriting skills with experience in developing marketing content.
• Proven experience in brand management, digital marketing, or a similar role.
• Strong analytical skills for tracking performance metrics and generating actionable insights.
• Ability to organize complex information into digestible and engaging content.
• Excellent communication skills, both written and verbal, with the ability to work independently and collaboratively.

Preferred Skills:

• Background in Social Media management for U.S. startup.
• Previous experience working as a brand manager with proven track record.
• Experience with ChatGPT or other AI-driven tools for content ideation and refinement.
• Experience developing audience and increasing brand awareness and impressions.
• Strong attention to detail, creativity, and adaptability in a fast-paced environment.

Additional Information

This role offers a growth opportunity to create impactful experiences that inspire and engage. If you are passionate about brand management, creativity, and making a difference, we encourage you to apply.

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Equal Opportunity Statement:

We are proud to be an equal opportunity employer and encourage applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.

Contract Roles:

Please note that these are contract positions, and engagement will be governed by the terms and conditions set forth in the contract agreement.