Integrated Media Strategist

Acadia is a modern media and growth agency. We have a bottom-up approach to media that is very accountable and addressable. Media is not “one thing” at Acadia — it can be many things. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.

Enough about us, let’s get to the YOU:

• You are a seasoned or senior-level Integrated Media Planner who’s ready to step into a leadership role and mentor others while still staying close to the work.
•  You’ve developed and executed omnichannel media strategies — and now you want to lead that process across teams and clients.
•  You’re equal parts strategist and tactician: confident presenting to clients, calm under pressure, and skilled at translating marketing goals into sophisticated media approaches.
•  You want to shape a culture of innovation, accountability, and modern media thinking — and bring your team along with you.
• You love getting into the details of audience insight, channel strategy, measurement frameworks, and campaign execution — but also know how to zoom out and manage up, manage across, and manage timelines.
• You’re not here to maintain the status quo — you’re here to lead modern, addressable media planning with smart insights, sharp instincts, and a collaborative mindset.

RESPONSIBILITIES

Strategic Planning & Leadership

• Lead the development of integrated, full-funnel media strategies that align with client goals and modern media behaviors
• Champion audience-first planning by mentoring team members in audience segmentation, tool usage, and activation thinking
• Own the strategic POV in client conversations, partnering closely with strategy, analytics, and creative teams to align messaging, media, and measurement
• Provide direct oversight and guidance to junior planners and associates, ensuring their work is sharp, accurate, and insight-driven
• Help evolve planning frameworks, internal documentation, and team-wide best practices that scale with the agency

Client Management:

• Serve as a trusted point of contact for key clients — delivering recommendations, POVs, and performance analysis with clarity and confidence
• Help define KPIs and establish robust measurement plans for every campaign
• Oversee and guide the creation of campaign recaps, reports, and optimizations; identify performance trends and translate data into actionable insights
• Partner with client leads to identify upsell opportunities, surface strategic growth areas, and support retention

Team & Operational Oversight:

• Supervise planning team output across multiple accounts; review media plans for accuracy, strategy alignment, and integration across channels
• Manage timelines, deliverables, and team workload in collaboration with project managers and channel leads
• Foster a collaborative environment where media planners feel supported, challenged, and encouraged to grow
• Train and mentor junior team members — helping them learn to “think like strategists” and present with authority

Media Tools & Expertise:

• Confident using a mix of tools for planning, measurement, and insights (Resonate, MediaRadar/Vivvix/Kantar, Nielsen, Traffic Lift (e.g., Placer.ai), Sales Lift (e.g., Affinity Solutions, Cardlytics), DSP Insights, etc.
• Strong working knowledge of performance media channels — including Paid Search, Social, Display, Streaming Video/CTV, Audio, Native, and Linear TV
• Comfortable briefing and collaborating with activation teams across all addressable platforms
• Able to think critically about media value, cost-efficiency, brand safety, and emerging opportunities
• Familiar with tag implementation, pixel strategy, and campaign tracking frameworks