Key Facts

Remote From:

Anywhere

Full time

English

Hard Skills

Other Skills

•
Communication
•
Teamwork

Roles & Responsibilities

Adobe Analytics: Workspace, segments, calculated metrics, processing rules, data feeds
Adobe Launch / Experience Platform Launch: Implementation, rule configuration, extensions, debugging
GA4: Property setup, event/conversion configuration, BigQuery export
Google Tag Manager and Looker Studio/Power BI: Container setup, tag/trigger/variable configuration; dashboard development

Requirements:

Tagging Implementation: Design, implement, and debug tracking via Adobe Launch (Experience Platform Launch) and Google Tag Manager; ensure accurate dataLayer mapping and event capture
Dashboard Development: Create interactive dashboards in Google Looker Studio and Power BI; translate business questions into self-serve reporting
Data Validation and QA: Conduct tag audits, validate data accuracy across platforms, document discrepancies, and deliver remediation plans
Measurement Frameworks, Documentation, and Stakeholder Communication: Develop and document measurement plans, KPI definitions, and tagging specifications; present findings and recommendations to marketing, product, and engineering teams

Georgia IT, Inc.

About Georgia IT, Inc.

Georgia IT, Inc. provides IT Consulting for a wide range of IT services and custom build turn-key enterprise solutions. GIT specializes in improving business scalability and efficiency through BSM and SBA Solutions. GIT transforms business with service management and service automation solutions. We are BMC & HP partners. GIT Services include custom built enterprise software and customer-centric web portals, network design and implementation, remote and site-to-site VPN, network and server security assessment and setup, server and desktop virtualization, and many others. GIT also provides IT Consulting in many areas such as Disaster Recovery Planning, Enterprise Data Backup Strategy, Long Term Strategic IT Planning and Augmentation Professional Services Solutions. Professional Services Specialties: Business Process Integration, Software Integration & Development, Web portal, Networking, Remote and site-to-site VPN, Virtualization Solutions, Product Development Please contact us Hrus@georgiait.com / uthay@georgiait.com/470-798-5000 x 1010 / (732) 890-2535 direct

Founded: 2018

Company size: 51 - 200

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Job description

‎ Digital Analytics
Location: Remote
Duration: 3-6 months; projects will be on a demand basis

Job description:
We are seeking a skilled Digital Analytics Consultant to support Client on an ad-hoc/project-by-project basis. You will own hands-on tagging implementation, dashboard development, data validation, and measurement strategy across Adobe Analytics, GA4, and data visualizations with BI platforms. This role suits an independent, senior-minded practitioner who can ramp quickly, deliver production-ready work with minimal oversight, and communicate clearly with technical and non-technical stakeholders.

Role Title Options

Freelance Digital Analytics Consultant
Contract Digital Analytics Specialist (Adobe & GA4)
Ad-Hoc Analytics & Tagging Implementation Contractor

Key Responsibilities

Tagging & Implementation: Design, implement, and debug tracking via Adobe Launch (Experience Platform Launch) and Google Tag Manager; ensure accurate dataLayer mapping and event capture.
Adobe Analytics: Build and maintain Workspace reports, segments, calculated metrics, and processing rules; troubleshoot data discrepancies.
GA4 Configuration: Set up GA4 properties, configure events, conversions, and audiences; validate measurement against business requirements.
Dashboard Development: Create interactive dashboards in Google Looker Studio and Power BI; translate business questions into self-serve reporting.
Data Validation & QA: Conduct tag audits, validate data accuracy across platforms, document discrepancies, and deliver remediation plans.
Measurement Frameworks: Develop and document measurement plans, KPI definitions, and tagging specifications aligned to business goals.
SQL & Data Analysis: W and analyze web/app event data from data warehouses or lakes.
Stakeholder Communication: Present findings and recommendations to marketing, product, and engineering teams; translate technical concepts for business audiences.
Documentation: Maintain clear, version-controlled documentation of implementations, tagging plans, and QA processes.
Ad-Hoc Analysis: Respond to urgent data requests, investigate anomalies, and deliver actionable insights on short turnaround.
Collaboration: Work with developers, data engineers, and marketing teams to ensure seamless implementation and data flow.
Estimation & Scoping: Provide accurate effort estimates for project work and ad-hoc requests.

Must-Have Technical Skills & Experience

Category	Requirements
Adobe Analytics	Workspace, segments, calculated metrics, classification rules, processing rules, data feeds
Adobe Launch / Experience Platform Launch	Implementation, rule configuration, extensions, debugging (Adobe Experience Platform Debugger)
Google Analytics (GA4)	Property setup, event/conversion configuration, BigQuery export, Explore reports
Google Tag Manager	Container setup, tag/trigger/variable configuration, dataLayer design, debugging
Google Looker Studio	Dashboard development, data blending, calculated fields, interactive filters
Power BI	Report and dashboard creation, DAX basics, data modeling, scheduled refresh
SQL	Proficient in querying large datasets (BigQuery, Snowflake, Redshift, or similar)
Data Validation	Tag auditing, QA testing, cross-platform reconciliation
Tracking Implementation	End-to-end experience from spec to deployment to validation

Preferred / Nice-to-Have Skills

Databricks or data lake experience (Delta Lake, Spark)
ETL pipeline design or experience with tools like dbt, Fivetran, or Airflow
Python or R for data analysis, automation, or scripting
CDP / Adobe Experience Platform (AEP) knowledge
A/B testing platforms: Optimizely, Adobe Target, VWO
Consent management and PII handling (OneTrust, Cookiebot, GDPR/CCPA compliance)
Cloud platforms: AWS, GCP, Azure (basic familiarity)
Experience with attribution modeling or marketing mix analysis
Write and optimize SQL queries to extract, join,

Soft Skills & Working Behavior

Independent & Self-Directed: Able to take a brief and deliver without hand-holding
Quick Ramp-Up: Rapidly onboard to new environments, codebases, and stakeholder contexts
Clear Communicator: Confident presenting to technical and non-technical audiences
Strong Documentor: Leaves clear trails for handoffs and future maintenance
Reliable Estimator: Provides accurate time/effort estimates and flags scope risks early
Responsive: Acknowledges requests within [X hours] during business hours; meets agreed deadlines