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Video Marketing Specialist -Remote

Roles & Responsibilities

  • Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve)
  • Understanding of the CTV ad ecosystem: programmatic buying, DSP platforms, and measurement methodologies
  • Knowledge of video encoding, compression, and delivery standards
  • Strong visual storytelling within strict time constraints

Requirements:

  • Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
  • Execute A/B and multivariate creative tests; iterate based on data insights
  • Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
  • Document learnings and contribute to internal creative best practices

Job description


Video Marketing Specialist – CTV & Digital Content
Location: Remote
Duration:
3 months of work but will likely extend to 6 months

Job description:
  • Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
  • Execute A/B and multivariate creative tests; iterate based on data insights
  • Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
  • Document learnings and contribute to internal creative best practices
Collaboration & Workflow:
  • Manage projects through Monday.com or Microsoft Teams
  • Participate in creative reviews, feedback sessions, and cross-functional planning
  • Maintain organized asset libraries and version control
  • Support brand consistency across all channels

Must-Have Qualifications
Level Experience Portfolio Requirements Core Competencies
Junior 1–2 years in video production/editing for digital advertising At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem
Mid-Level 3–5 years in video marketing, digital advertising, or agency environment 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards Proven ability to optimize for performance, cross-channel adaptation experience, can work independently
Senior 6+ years with leadership experience in video/creative teams Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations Creative strategy ownership, team mentorship, campaign optimization, stakeholder management

All Levels Must Demonstrate:
  • Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
  • Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
  • Knowledge of video encoding, compression, and delivery standards
  • Strong visual storytelling within strict time constraints
  • Ability to write or collaborate on ad copy and CTAs

Nice-to-Have
  • Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher,
  • Motion graphics expertise: After Effects expressions, Cinema The Client, or similar
  • Sound design and audio mixing capabilities
  • Familiarity with broadcast/linear TV ad production
  • Experience in B2B/Enterprise customer verticals
  • Knowledge of accessibility standards (WCAG) for video
  • Photography/cinematography skills for original content capture
  • Experience managing external vendors, freelancers, or agency partners

Core Technical Skills & Tools
Video Editing & Production:
  • Adobe Premiere Pro, After Effects, Media Encoder
  • DaVinci Resolve, Final Cut Pro X
  • Avid Media Composer (preferred for broadcast backgrounds)
Design & Graphics:
  • Adobe Photoshop, Illustrator
  • Figma (for storyboards, mockups, collaboration)
  • After Effects expressions/scripting
Collaboration & Project Management:
  • Frame.io, Wipster, or similar review platforms
  • Monday.com, Notion, Microsoft Teams
  • Google Workspace / Microsoft 365
Ad Platforms & Specs Knowledge:
  • Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
  • The Trade Desk, DV360, Google Ad Manager
  • Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
  • VAST/VPAID tag familiarity
  • Mountain and Simplifi ad platforms (optional)
Encoding & Delivery:
  • H.264/H.265 encoding, MP4/MOV containers
  • Bitrate optimization (15–25 Mbps for CTV)
  • Caption embedding: SRT, VTT, CEA-608/708
  • Color management: Rec. 709, HDR awareness

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