Digital Advertising Specialist (Google Paid Search)

GrowthAssistant is looking for a skilled Digital Advertising Specialist with solid experience in Google Paid Search to support our client’s performance marketing efforts across multiple channels.

Offer range: PHP 70,000 – 80,000 / month

The Benefits:

✅ 100% Work From Home
✅ Attendance, Performance, and Referral Bonuses
✅ Paid Holidays (U.S.) and Paid Time-offs
✅ Health Insurance
✅ Continuous Learning and Development
✅ Bi-weekly Salary Payout
✅ Work-Life Balance

Core Tasks:

• Build, optimize, and load Google and Bing paid search campaigns.

• Conduct targeted keyword research (brand and non-brand) and keyword analysis to improve campaign efficiency.

• Perform in-platform optimization following client directives at scale.

• Develop and manage templatized reporting and dashboards in Excel or Google Sheets.

• Launch new Google and Bing campaigns across Search, Display, Shopping, and YouTube.

• Monitor analytics and adjust campaigns based on performance data and client feedback.

• Manage Google Tags, UTM tracking, and administrative setup for accurate data collection.

• Provide ongoing reporting and performance analysis.

• Execute validation, optimization testing, and A/B tests per client directive.

• Launch and optimize YouTube and Display Ads.

• Continuously refine search ad copy for maximum engagement and conversion.

Must-Haves:

• 2+ years of hands-on experience with Google Paid Search.

• 1+ year of experience using Google Ads Manager or Google Ads Editor.

• Working knowledge of Google Ads platforms: Search, Display, Shopping, YouTube, and Google Tag Manager.

• Baseline understanding of paid Google/text-based search.

• Intermediate Excel or Google Sheets proficiency (pivot tables, charts, data analysis).

• Experience running and optimizing YouTube and Display Ads.

• Strong analytical mindset with attention to performance metrics and optimization opportunities.

• Excellent attention to detail, organization, and documentation.

Nice-to-Haves:

• Basic experience with Google Analytics, Ignite, or similar analytics tools.

• Google Ads Certification (a big plus!).

Grow Into:

• Budget management and tracking (training and templates provided).

• Providing insights and trends based on campaign performance reports.

• Running A/B tests and advanced optimization experiments.

Application Process:

Initial Interview → Eskills Assessment → GA Final Interview → Client Review/Interview

📍 For PH candidates only