Key Facts

Remote From:

Anywhere

Full time

Senior (5-10 years)

English

Hard Skills

Other Skills

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Strategic Planning
•
Mentorship
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Accountability
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Collaboration
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Problem Solving

Roles & Responsibilities

6-8+ years of experience in digital marketing account management
Direct experience supporting franchise development or multi-location brands
Proven success managing lead generation programs tied to sales pipelines
Strong working knowledge of Google Ads, Meta Ads, SEO strategy and execution, and conversion optimization; experience with CRM systems (HubSpot a plus), analytics platforms, and call tracking tools; excellent client-facing communications and presentation skills

Requirements:

Lead onboarding, discovery, and strategic planning aligned to franchise growth goals; act as trusted advisor to franchisor executives; navigate performance, expectations, and optimization conversations
Lead franchise lead generation strategy across paid media, SEO, and conversion optimization; set direction based on performance data and sales objectives; collaborate with sales and execution teams; ensure cross-functional alignment
Track, analyze, and interpret campaign data across Google Analytics, WhatConverts, CRM, and ad platforms; provide clear performance reporting and recommendations; identify risks and communicate results to client stakeholders

FranDevCo

About FranDevCo

FranDevCo works as a franchise growth organization providing transformative processes that produce consistent, sustainable growth. Our turnkey platform brings together franchise sales, marketing, operations, finance, and successful exit expertise. Our approach, experts, and tools allow franchise businesses to tap into a team with more than 100 years of combined experience attracting top-performing franchisees to brands where they can thrive. FranDevCo is a franchise sales organization dedicated to growing your franchise network. We are a team of experienced franchise experts driven to provide consistent sales growth by partnering with mature and emerging franchise brands. We then leverage our knowledge and experience within the franchise industry, providing full-service franchisee recruitment capabilities, excellent follow-through, and support for our franchisor partners.

Founded: 2018

Company size: 11 - 50

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Job description

Senior Account Director – Franchising
Location: Remote
Company: FranDevCo

About FranDevCo

FranDevCo is a franchise growth organization supporting emerging and established brands across North America. We specialize in building scalable franchise development systems that integrate high-performance sales, data-driven marketing, operations, and strategic finance. Our mission is to accelerate franchise expansion for our partners through proven processes, unmatched industry expertise, and a collaborative, purpose-driven culture.
With over 100 years of combined franchise experience, FranDevCo helps franchisors reach their growth goals by generating high-quality leads, attracting the right franchisees, and optimizing their development pipeline. We are committed to excellence and guided by our core values: G.R.O.W. – Growth, Reliable, Operate with Purpose, and a “We” Culture.

Position Overview

FranDevCo is seeking an Account Director to lead franchise development marketing strategy for a portfolio of high-importance clients.
This role carries significant responsibility. You will own the strategic direction, performance, and ongoing optimization of franchise lead generation programs. Success in this role directly affects franchise sales pipelines and long-term client outcomes.
You will serve as the primary strategic partner to franchisor clients while directing execution through internal and partner resources, including TopFire Media. This position requires a seasoned digital marketer who understands franchise development, can translate data into action, and leads with confidence in client-facing environments.
As the department expands, this role may evolve into a leadership opportunity with direct mentorship and team development responsibilities.

Key Responsibilities

Client Strategy & Relationship Leadership

Serve as the primary point of contact for assigned franchise development clients.
Lead onboarding, discovery, and strategic planning aligned to franchise growth goals.
Act as a trusted advisor to franchisor executives, providing clear direction and recommendations.
Navigate complex conversations around performance, expectations, and optimization.

Campaign Planning & Execution

Lead franchise lead generation strategy across paid media, SEO, and conversion optimization in partnership with SME specialists.
Set strategic direction and priorities based on performance data and franchise sales objectives.
Work with the sales team to evaluate lead quality, funnel performance, and channel effectiveness.
Guide optimizations and strategic shifts through collaboration with execution teams.
Serve as the internal point of accountability for cross-functional execution, ensuring alignment across media, SEO, creative, and operations.

Performance Management & Reporting

Track, analyze, and interpret campaign data using platforms such as Google Analytics, WhatConverts, CRM systems, and ad manager tools.
Provide clear, actionable performance reporting, translating data into strategic insights and recommendations.
Identify performance risks early and implement corrective strategies.
Communicate results clearly and confidently to client stakeholders.

Key Qualifications

6-8+ years of experience in digital marketing account management
Direct experience supporting franchise development or multi-location brands.
Proven success managing lead generation programs tied to sales pipelines.
Strong working knowledge of:
- Google Ads
- Meta Ads
- SEO Strategy & Execution
Conversation Optimization
Experience working with CRM systems (Hubspot a plus), analytics platforms and call tracking tools.
Exceptional client-facing communications and presentation skills
Ability to lead strategy, manage complexity and own outcomes

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Compensation & Benefits

Competitive salary based on experience
Full-time, fully remote role (CST business hours)
Opportunity to contribute to a rapidly growing franchise organization

Why This Role Matters
This role sits at the intersection of marketing execution and franchise sales performance. The right hire will elevate lead quality, improve pipeline health, and strengthen long-term client partnerships. The expectations are high because the impact is meaningful.