Role overview

Qualifications

2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience
Proven track record managing $100K+ monthly ad budgets for e-commerce brands across TikTok and Meta
Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools
Excellent communication skills for presenting performance and strategy to clients

Responsibilities

Manage and optimize TikTok ad campaigns across feed ads, spark ads, live shopping ads, and product shopping ads; scale Meta campaigns using cross-platform playbooks to maximize ROAS for D2C brands
Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and profitability
Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics (ROAS, CPA, CTR, conversions); adjust budgets, bids, and targeting in real-time
Collaborate with creative teams and account managers to develop high-performing ad concepts; align paid media with organic and affiliate strategies; stay ahead of platform updates and best practices

Key facts

Remote from: Anywhere
Full time
Mid-level (2-5 years)
Buyer
English

Other skills

Strategic Thinking
Communication
Time Management
Teamwork
Analytical Thinking
Presentations

About the company

Talent Hackers

Human Resources, Staffing & Recruiting

Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job. Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent. Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company. When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.

Company details

IndustryHuman Resources, Staffing & Recruiting

Company size11 - 50

Links

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Job description

Job Overview:
We're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for a portfolio of enterprise and celebrity brands—plus fuel agency growth. Our client is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.

What You'll Do:

Client Campaign Management:

Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.
Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok-to-Meta playbooks, leveraging winning creative and audience strategies across both platforms.
Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.
Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.
Collaborate with creative teams to develop high-performing ad concepts and provide data-driven feedback on what's working across TikTok and Meta formats.
Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend on both platforms.

Agency Growth:

Design and execute lead generation campaigns across Meta to attract enterprise and celebrity brand partners.
Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.
Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates.

Strategic Collaboration:

Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.
Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages

What You Need:

2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience
Proven track record managing $100K+ monthly ad budgets for e-commerce brands across TikTok and Meta
Experience with B2B lead generation or agency marketing campaigns (preferred but not required)
Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPL
Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools
Excellent communication skills for presenting performance and strategy to clients
Creative eye for identifying winning ad concepts and adapting them cross-platform
Highly organized with ability to manage multiple high-budget accounts plus internal campaigns
Passion for performance marketing, platform trends, and growth marketing

What Success Looks Like:

Consistently exceed client ROAS targets while maintaining clients Top 10 partner status.
Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.
Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.
Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.
Proactively identify optimization opportunities and scale campaigns profitably.
Build trusted client relationships through transparent reporting and strategic insights.

The Team:

You'll collaborate with Account Managers, Creative teams, Affiliate specialists, and a Shop Operations team under our founding leadership. We're performance-driven and results-focused, maintaining our Top 10 ranking through constant innovation and testing. Everyone contributes ideas and insights to drive record-breaking results.

The Culture:

Performance Pioneers – Challenge conventional wisdom, test innovative strategies, and constantly seek improvements that exceed benchmarks.
Data-Driven Winners – Make decisions based on metrics and statistical significance, not gut feelings. Track everything and optimize relentlessly.
Brand Obsessed – Communicate clearly with clients, exceed their expectations, and build the trusted partnerships that make us the preferred TikTok Shop partner.