Key Facts

Remote From:

Nigeria

Category: Marketing Automation Specialist

Full time

Senior (5-10 years)

English

Hard Skills

Mobile Marketing Marketing Automation Salesforce Email Marketing Salesforce A/B Testing Multivariate Testing Salesforce Content Creation KPI Management +21 more

Other Skills

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Quality Assurance
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Problem Reporting
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Communication
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Leadership
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Time Management
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Detail Oriented
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Consulting
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Strategic Thinking

Roles & Responsibilities

4–5+ years of hands-on Salesforce Marketing Cloud experience with proven success in email and SMS marketing strategy, automation, segmentation, personalization, and deliverability.
Strong technical proficiency across SFMC modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder) and experience integrating SFMC with CRM and eCommerce platforms.
Advanced analytics and KPI-driven mindset with ability to translate data into strategic action; excellent communication and cross-functional collaboration.
Bachelor's degree preferred; Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant/Developer) and familiarity with AMPscript/SQL/HTML/CSS are a plus.

Requirements:

Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights.
Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies; lead end-to-end campaign process from ideation to deployment and performance analysis.
Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Content Builder, Contact Builder).
Design, execute, and interpret A/B and multivariate tests; oversee reporting and analytics with deep-dive insights; collaborate with cross-functional teams to ensure brand consistency and effective communication across touchpoints.

Talent Hackers

Human Resources, Staffing & Recruiting

About Talent Hackers

Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job. Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent. Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company. When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.

Industry: Human Resources, Staffing & Recruiting

Founded: 2018

Company size: 11 - 50

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Job description

About the Role

We are seeking an experienced Salesforce Marketing Cloud Specialist with 4–5+ years of proven expertise in managing, optimizing, and innovating across email and SMS marketing channels. This role goes beyond execution, you will own the strategy, implementation, and optimization of campaigns end-to-end, while acting as a trusted advisor to clients and an internal subject matter expert.

You’ll work closely with creative, copy-writing, data, and eCommerce teams to design sophisticated customer journeys, leverage automation, and drive measurable growth. Your advanced knowledge of Salesforce Marketing Cloud’s tools, integrations, and capabilities will be key to delivering high-performing campaigns that optimize the customer life-cycle and meet aggressive KPIs.

Core Responsibilities

Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights.
Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies.
Lead the end-to-end campaign process from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.
Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.).
Design, execute, and interpret A/B and multivariate tests to continuously optimize performance.
Oversee reporting and analytics with deep-dive insights that inform ongoing strategy.
Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints.
Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions.

Must-Have Qualifications

4–5+ years of hands-on experience in Salesforce Marketing Cloud with proven success driving measurable results.
Deep expertise in email and SMS marketing strategy, automation, segmentation, personalization, and deliverability best practices.
Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).
Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.
Advanced understanding of marketing analytics and KPIs, with ability to translate data into strategic action.
Exceptional communication skills with the ability to influence stakeholders and lead cross-functional teams.
Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment.
Bachelor’s degree preferred in Marketing, Communications, or a related field.

Nice to Have

Experience working with D2C eCommerce brands or in a digital agency environment.
Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer).
Familiarity with AMPscript, SQL, and HTML/CSS for email customization.