About our Client
Our client is a Dubai-based, fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium, confidence-boosting hair solutions. They specialize in high-quality, natural hair products through their flagship brand—the region's pioneering Arabic online store for 100% Remy human hair extensions, wigs, clip-ins, tape-ins, aftercare, and professional salon training.
Born from a UK-Middle East collaboration between two ambitious friends, started with direct salon partnerships, overcame pandemic challenges by launching a robust e-commerce platform, and now serves customers across Saudi Arabia, the broader MENA region, and worldwide with exceptional quality, color-matching expertise, 24/7 consultations, and free fast shipping.
Job Summary
As Senior Media Buyer & Creative Performance Lead, you'll lead strategy and execution, establish a world-class creative testing system alongside our in-house editors and designers, and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving, high-potential beauty space with strong internal creative support.
Key Responsibilities
- Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
- Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
- Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.
- Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.
- Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
- Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).
- Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.
- Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.
- Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.
- Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.
- Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.
- Document the entire process into a repeatable launch playbook for future brand expansions.
Qualifications
- Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).
- Proven track record scaling DTC beauty, cosmetics, hair, or fashion brands with high AOV.
- Deep unit economics mindset: fluency in CAC, MER, LTV:CAC ratios, contribution margin, and payback period for informed scaling decisions.
- Strong creative leadership: ability to translate data into specific creative direction, run structured testing, and document/iterate learnings systematically.
- Organized operator with excellent planning, prioritization, KPI tracking, and weekly reporting skills.
- Proficiency using AI for creative ideation/concepts (e.g., Midjourney, ChatGPT for hooks/angles).
- Results-oriented, calm under pressure (seasonal volatility), collaborative with creative teams, data-driven decision-maker.
Educational & Professional Requirements
- Bachelors degree in Marketing, Business, or related field (or equivalent experience).
- 5+ years of hands-on paid media experience, with at least 3 years focused on Meta + Snapchat in DTC/e-commerce.
- Demonstrated success scaling DTC beauty/cosmetics/hair brands.
- Strong preference for GCC/Middle East market experience due to cultural nuances, language (Arabic/English), and seasonal peaks (Ramadan, Eid, White Friday/Black Friday).
- No formal certifications required, but proven results in high-stakes scaling environments essential.
Apply now and join a team where creativity meets performance.
Additional Information
- Fully remote (GCC time zone alignment required for meetings and live optimizations).
- Part-time (with potential to become full-time)
- Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.
- Only Egypt-based candidates can apply.
