Grow your career with Australia's largest training resources provider
Great career progression in a rapidly expanding company
Be part of a dynamic & successful team
Enjoy the convenience of Australian hours – no night shift & no rush hour travel
ABOUT US
Training Resources Group & eSkilled are a group of B2B companies that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support. Your role sits within the eSkilled team.
ABOUT THE ROLE
You will lead the planning, execution and optimisation of high-performing email campaigns and strategic content that drive leads and support monthly sales targets.
This role focuses on delivering the right message to the right audience through strong segmentation, persuasive copywriting and data-driven optimisation. You will ensure campaigns are deployed on schedule, achieve strong deliverability and continuously improve performance.
Reporting to the Senior Digital Marketing Manager within the Email Marketing team, you will collaborate closely with teams inside and outside the marketing team, to align messaging and maximise results.
YOUR RESPONSIBILITIES
Senior duties:
Plot, coordinate and schedule the monthly email calendar, ensuring all email campaigns are optimised for maximum deliverability and are sent to schedule
As the senior member of the team, support the Email Marketing Manager in ad-hoc leadership responsibilities as needed
Lead the maintenance and segmentation of our databases and unsubscribe lists, and ensure other team members are crossed trained and proficient in this task
Assist the Email Marketing Manager with training and upskilling team members
Support the Email Specialists in troubleshooting spam test, deliverability, formatting and HTML issues
Ensure performance dashboards are kept up to date and coordinate any enhancements with the Admin team
Email campaigns (75%):
Create clear and compelling email campaigns that convert into leads and deals
Brainstorm and propose fresh content angles for emails every month
Research our industry, competitors, and target audience to formulate ideas or support your writing
Stay informed of new products or feature releases to incorporate into campaigns
Write blog articles using ChatGPT to support and enhance email campaigns
Create and design email graphics or ticket more complex requirements to the Creative team
Set up and deploy email campaigns and A/B tests
Optimise email deliverability using tools such as Glocks and MailReach
Optimise email responsiveness and HTML using tools such as Adobe Dreamweaver
Build new email templates, workflows and campaigns to support marketing objectives
Create, update and maintain automated email series
Monitor and report on projects, email deliverability, engagement, conversion, and other key performance metrics
A/B test new ideas for email subject lines, copy and designs
Continually research and identify ways to improve and optimise email campaigns
Contribute to monthly reporting processes
Undertake list management, segmentation and clean-up processes
Update and maintain process documentation as required
Other marketing project tasks as assigned by management
Content (19%)
Write compelling, engaging copy with the goal of increasing brand awareness, web traffic and lead generation
Develop engaging, channel appropriate marketing copy that will raise brand awareness and generate leads. In this role, you’ll be responsible for writing copy for:
Award submissions
Advertising
Sales brochures
Case studies
Blog articles
Website pages (landing, product and feature pages)
Meticulously edit and proofread copy to ensure content is accurate, relevant and error-free
Independently or partner with the SEO team in selection of relevant keywords
Search engine optimise (SEO) the content you write with the selected keywords
Link Building (6%)
Assist with building quality backlinks on relevant, high ranking external sites
KPIs – your performance will be based on meeting targets for:
Accuracy and maintenance of email marketing list segments
Quantity and quality of work
Tasks completed on time
Email open rates and click through rates
Lead targets
Number of backlinks built
Requirements
ESSENTIAL – you must possess these skills:
3+ years' experience in developing and managing email marketing campaigns, especially for lead generation
Experience in creating different email templates using drag-n-drop editors
Experience in using email marketing tools; we use Active Campaign
Working knowledge of HTML for email marketing
Knowledge of email marketing best practices
DESIRABLE – bonus if you possess these skills:
Using AI to enhance and expedite your work
Experience writing blogs, webpages and other marketing collateral
Experience building external SEO backlinks
Experience in creating email automation and workflows
When apply, please make sure to include:
References
Benefits
WHAT'S IN IT FOR YOU?
Work less! Enjoy a 7.5-hour workday instead of 8
Enjoy more vacation leave! Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafter
Get paid to learn! We provide up to 10 days per year for educational/vocational leave
Subsidies for gym membership, internet and vaccination
Work from home
Flexible start and end times between 6-7 AM and 3-5 PM
No night shifts & weekend work
Fast career growth & development with our internal promotion
