Looking for Philippines-based candidates
Job Role: Head of Content & Conversion
Compensation range: $3,000 AUD - $4,500 AUD / Monthly
Engagement type: Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is:
Our client is a creative solutions provider that supports businesses with customized branded materials, managing the process from concept to delivery. They focus on quality, efficiency, and thoughtful execution to help companies strengthen brand presence and engagement.
Role Overview:
We’re looking for a high-impact Head of Content & Conversion to execute an established brand strategy and directly connect content output to measurable pipeline growth. This role is ideal for a commercially minded operator who can lead production at speed while ensuring every piece of content contributes to lead generation and revenue outcomes.
Key Responsibilities:
1. The Storyteller
- Live and speak the brand across all content touchpoints, ensuring a cohesive and distinctive voice that reflects the company’s positioning and values.
- Develop strategic and thematic campaign narratives that translate seamlessly across multiple conversion channels (paid ads, website, email, social, catalogues, and lead magnets).
- Lead the creation of big campaign concepts and storytelling angles that connect brand messaging with measurable pipeline and revenue outcomes.
- Ensure all content is not only conversion-focused but also emotionally resonant, on-brand, and strategically aligned with audience insights.
- Translate brand strategy into compelling content themes, messaging frameworks, and creative directions that scale across funnel stages.
- Act as the guardian of brand storytelling, maintaining consistency in tone, messaging hierarchy, and narrative across all assets and platforms.
2. The Orchestrator
- Manage and coordinate a network of freelance creatives (writers, editors, designers, photographers).
- Oversee high-volume content production across web, email, and social platforms.
- Ensure consistent brand voice, quality standards, and on-time delivery.
2. The Conversion Specialist
- Map all content initiatives to the marketing funnel and revenue goals.
- Create and optimise conversion-focused assets such as paid ads, landing pages, email sequences, and lead magnets.
- Track performance metrics (MQLs, SQLs, CTR, CVR) and continuously refine strategy based on data.
3. The Distribution Engine
- Own and execute the organic growth roadmap, including SEO/GEO and founder-led thought leadership channels.
- Scale reach and visibility through strategic content distribution.
- Identify new opportunities to expand audience acquisition and engagement.
Requirements
Required Skills and Qualifications:
Commercial Acumen
- Thinks like a business owner and aligns content strategy with revenue outcomes.
- Understands customer personas (e.g., founders, decision-makers, people leaders) and speaks their language.
- Comfortable interpreting metrics, ROI, and unit economics.
Performance-Driven Content Expertise
- Demonstrated success producing content that converts, not just attracts views.
- Strong portfolio of high-performing funnels, campaigns, or conversion assets.
AI Leverage
- Advanced user of AI tools for research, drafting, ideation, optimisation, and repurposing.
- Proven ability to dramatically increase output without compromising quality.
Team Leadership
- Experience sourcing, briefing, and directing freelance or contract creatives.
- Maintains a high quality bar while managing multiple deliverables simultaneously.
Ideal Candidate Profile
- Highly organised, execution-focused, and results-driven.
- Analytical thinker who thrives on testing, measuring, and improving.
- Fast-paced operator who can balance creativity with performance.
- Strategic mindset with hands-on capability.
Work Arrangement & Expectations:
This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
- Disclose any existing ongoing roles or client work
- Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)
