Fluent English communication (written and verbal) and interview skills with health professionals and diverse stakeholders.
Health/healthcare industry experience; life sciences background helpful.
Proven experience in content creation and strategy across blogs, podcasts, newsletters, and social media with ability to align with business objectives and SEO.
Strong analytical, data-driven mindset with proficiency in analytics tools (Google Analytics, SEMrush, Ahrefs) and measuring/content performance.
Requirements:
Develop and execute a comprehensive content marketing strategy across blogs, podcasts, newsletters, and social media, aligned with business goals and SEO best practices; manage editorial calendar and production.
Lead professional interviews with health professionals and stakeholders; ensure tact and professionalism in handling technical topics; maintain brand tone and messaging consistency across channels.
Manage partnerships, influencer marketing, and campaigns; coordinate with events/conferences and create materials to amplify brand reach.
Build and lead a cross-functional content team; mentor creators and designers; collaborate with marketing, sales, and research; monitor performance using analytics and optimize strategies.
Job description
Key Requirements
Fluent English Communication
Must have exceptional written and verbal English skills.
Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g., patients, partners, and influencers).
Health experience & understanding (life sciences degree is helpful)
Content Creation and Strategy
Proven experience creating and managing content (blogs, podcasts, newsletters, and social media).
Ability to align content strategy with business objectives and SEO best practices.
Interviewing Skills
Skilled at conducting professional interviews, especially with subject matter experts like health professionals.
Comfortable handling technical and sensitive topics with tact and professionalism.
Social Media Expertise
Demonstrated ability to grow and manage multiple social media platforms (Instagram, X.com, Facebook, YouTube, LinkedIn).
Experience in creating campaigns that resonate with different audiences.
Brand and Messaging Alignment
Expertise in developing content that reflects and strengthens brand identity.
Experience in managing tone and messaging consistency across all platforms.
SEO Knowledge
Strong understanding of SEO principles and keyword optimization.
Proven track record of improving organic search traffic through content.
Email Marketing & Newsletters
Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
Event and Conference Management
Experience in planning and managing conference materials, including presentations, booths, and collateral.
Ability to coordinate with event organizers and internal teams to ensure successful representation.
Partnership and Influencer Marketing
Track record of managing influencer collaborations and brand partnerships.
Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
Project Management Skills
Organized and capable of managing multiple projects simultaneously.
Experience using tools like Asana, Trello, or Monday.com to track progress.
Team Leadership
Ability to lead and mentor a team of content creators, social media managers, and designers.
Experience collaborating cross-functionally with other departments (e.g., marketing, sales, and research).
Analytical and Data-Driven
Familiarity with tools like Google Analytics, SEMrush, or Ahrefs to measure content performance.
Experience analyzing campaign results and optimizing based on data.
