Head of Content Marketing

Key Requirements

1. Fluent English Communication
   • Must have exceptional written and verbal English skills.
   • Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g., patients, partners, and influencers).

• Health experience & understanding (life sciences degree is helpful)

1. Content Creation and Strategy
   • Proven experience creating and managing content (blogs, podcasts, newsletters, and social media).
   • Ability to align content strategy with business objectives and SEO best practices.
2. Interviewing Skills
   • Skilled at conducting professional interviews, especially with subject matter experts like health professionals.
   • Comfortable handling technical and sensitive topics with tact and professionalism.
3. Social Media Expertise
   • Demonstrated ability to grow and manage multiple social media platforms (Instagram, X.com, Facebook, YouTube, LinkedIn).
   • Experience in creating campaigns that resonate with different audiences.
4. Brand and Messaging Alignment
   • Expertise in developing content that reflects and strengthens brand identity.
   • Experience in managing tone and messaging consistency across all platforms.
5. SEO Knowledge
   • Strong understanding of SEO principles and keyword optimization.
   • Proven track record of improving organic search traffic through content.
6. Email Marketing & Newsletters
   • Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
   • Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
7. Event and Conference Management
   • Experience in planning and managing conference materials, including presentations, booths, and collateral.
   • Ability to coordinate with event organizers and internal teams to ensure successful representation.
8. Partnership and Influencer Marketing
   • Track record of managing influencer collaborations and brand partnerships.
   • Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
9. Project Management Skills
   • Organized and capable of managing multiple projects simultaneously.
   • Experience using tools like Asana, Trello, or Monday.com to track progress.
10. Team Leadership
    • Ability to lead and mentor a team of content creators, social media managers, and designers.
    • Experience collaborating cross-functionally with other departments (e.g., marketing, sales, and research).
11. Analytical and Data-Driven
    • Familiarity with tools like Google Analytics, SEMrush, or Ahrefs to measure content performance.
    • Experience analyzing campaign results and optimizing based on data.