Logo for The Kraft Heinz Company

Sr. Analyst, Business Development - GWA

Role overview

Qualifications

  • Bachelor's or Master's degree
  • 3-5 years of experience in category management, analytics, or consumer behavior (or related field)
  • Storytelling expert with strong PowerPoint and data visualization/infographic skills
  • Familiarity with market research tools and platforms (IRI, Kantar, Numerator, Mintel)

Responsibilities

  • Create customer-ready materials and identify opportunities using consumer data; serve as storytelling consultant to interpret data and align retailer and organizational strategy
  • Support cross-functional sales functions, including preparations for food shows and key customer meetings; track results and support monthly routines with retail brokerage partners
  • Develop strong consumer analytics: timely analysis, extract insights, build consumer profiles/segments, monitor industry and competitor trends to identify growth opportunities
  • Maintain alignment with North America Central Insights, Customer Development, and Economic teams through regular routines and prioritization meetings

About the company

The Kraft Heinz Company logo

The Kraft Heinz Company

Food & Beverage Manufacturing

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Company details

Company typeXLarge
IndustryFood & Beverage Manufacturing
Company size10001

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Job description

Job Description

Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious!
 

The Senior Analyst, Business Development-Grocery Wholesale is responsible for gathering and analyzing data to identify and support KraftHeinz initiatives and sales opportunities across customer team and retail brokers.  The Senior Analyst uses storytelling and visualization to develop customer-ready material that outlines trends, opportunities and solutions. They play a key role in Joint Value Planning and elevating the customer relationship through strategic growth analysis and partnership.

The responsibilities of the Senior Analyst Business Development includes the following:


Primary Responsibilities/Accountabilities:

  • Creation of Customer-Ready Material
    • Identification of opportunties and the creation of  customer-ready sales materials leveraging consumer data
    • Serve as the team’s storytelling consultant, assisting in interpretation, writing direction and alignment of retailer and broader organizational strategy
       
  • Supporting Cross-Functional Sales Functions
    • Delivering best in class food shows and key customer meetings preparation and content
    • Support our retail brokerage partners thru tracking of results and support of monthly routines.
       
  • Creation of Strong Consumer Analytics
    • Accurate and timely analysis with ability to improve and streamline processes. Technology savvy – ability to quickly learn new programs/capabilities
    • Extract meaningful insights and identify patterns, trends, and consumer behaviors within large datasets and consumer panel sets
    • Create detailed consumer profiles and segments based on demographic, psychographic, and behavioral characteristics.
    • Stay updated on industry trends, emerging technologies, and cultural shifts that may impact consumer behavior. Proactively identify opportunities for innovation and growth based on consumer insights and market trends.
    • Monitor and analyze competitors' products, marketing strategies, and consumer trends to identify opportunities and potential new trends.
    • Maintain strong alignment to our North America Central Insights, Customer Development, and Economic teams with regular routines and prioritization meetings.
       

Minimum Qualifications

  • Bachelor's or master's Degree
  • Minimum 3-5 years’ experience in category management, analytics, or consumer behavior role (or a related field).
  • Storytelling expert
  • Strong PowerPoint creation skills-leverage infographics and graphic design
  • Excellent written and verbal communication and presentation skills to effectively convey insights to cross-functional, internal leadership and external customer teams.
  • Strategic thinking and the ability to connect consumer insights to business goals.
  • Familiarity with market research tools and platforms, such IRI Panel Kantar, Numerator, Mintel, etc.
  • Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
  • Must be able to drive engagement within cross-functional team environment.
  • MS SharePoint development experience and/or Graphic Design experience is a plus.

Location: Remote

*Ability to travel periodically throughout the year.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$89,800.00 - $112,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

  • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

  • Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee's Home - National

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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