SVP, New Business Development of Omni-Commerce

Advantage Unified Commerce is an industry leader in true omni-commerce strategy, innovation, and thought leadership. We eliminate disconnects in our clients' marketing and commerce practices to use brands’ purposes to inform plans that realize true scale. By combining commerce, customers, culture, and consumers, we lead our clients to unparalleled growth. 

We’re not a specialist shop. We’re a shop full of specialists—unified from agencies, retailers, brands, and startups. We know our model works, because the first thing we unified was ourselves, combining Advantage commerce, e-commerce, and media agencies into an industry-first model of effectiveness that use advanced data and tech to scale commerce.  

From sell-in to sell-through and from the first insight to the last media wave, we get shoppers buying into our clients’ brands. We develop thoughtful, strategic creative that delivers the right message to the right audience at the right time and place.

SVP, New Business Development of Omni-Commerce: (Remote)

To accelerate our growth, we are looking for a strategic, proactive, and well-organized leader to drive new thinking and deliver truly innovative work. Reporting into the President, this senior level role will be responsible for new revenue growth, inbound and outbound prospecting, profitable staffing models as well as marketing Advantage Unified Commerce, AUC, to the industry.

A core member of the Executive Leadership Team for the agency, you’ll also lead a team to deliver on aggressive growth goals via new business acquisition and arm the Account leads with tools to drive organic growth.

What we offer:

• Benefits (Medical, Dental, Vision, Life)
• with company match
• and Career Development
• Paid Time-Off

Growth Responsibilities:

• Set the Vision: Lead, drive, and deliver the product, practice, and process of business development and growth for Advantage Unified Commerce
• Leverage strong understanding of Commerce, Retail Media, Analytics, and a holistic view eCommerce with Brick & Mortar to ensure agency positioning and pitch work is at the forefront of the industry
• Lead and orchestrate all the RFI/RFPs for net new opportunities; partner with department leads to build/activate pitch teams. Quarterback the actual work product from strategic approach thru ideas, plans and analytics
• Oversee the development of early-stage pitch engagement responses including written RFIs, RFPs, and credentials content
• Guide and enable pitch coordination including timelines, checkpoints, accountabilities, deliverables, design, and production needs
• Develop profitable staffing models across retained and project scopes, working in partnership with Financial Operations to validate margins and current rates
• Manage and track all opportunities via the agency’s CRM platform, ensuring accuracy of the total prospecting pipeline for monthly reporting.
• Build an ongoing strategy to keep the prospect pipeline healthy while moving each opportunity from developing thru the sales process to won.
• Manage, coach, and develop business development and marketing team talent and direct reports
• Establish strong, collaborative connections with client and team members to work seamlessly together.
• Build and strengthen integration between the growth practice and Advantage’s Sales organization, sister agencies, and corporate communications teams

Marketing Responsibilities:

• Continue to hone the Agency’s positioning, streamline how we showcase competitive advantage and ensure capabilities are leading edge.
• Lead the development of AUC’s paid/owned/earned marketing plan, optimizing as the year progresses.
• Manage our external PR agency to secure industry event presenter slots, editorial coverage and amplify our thought leadership.

Key Success Metrics:

1. YOY Revenue Growth
2. Profitability of New Scopes
3. Diversification of Client Base
4. Followers/Engagement with Owned Assets

Who You Are:

• Successful leadership experience - 15+ years in the commerce, marketing, or consulting fields
• Strong communication skills - Communicates clearly, concisely, and adapts to the audience with a focus on soliciting feedback and driving consensus
• Ability to anticipate - Proactive self-starter with the ability to understand what is needed and drive against it. A go-getter ready to be equal parts hunter and builder
• Excellent management skills - Works comfortably and effectively in fast shifting, high pressure, and constantly iterating environments and situations
• Is a Relationship Builder - Establishes productive working relationships, facilitates consensus, empowers people, and injects a spirit of inclusiveness
• Bold and inventive – Brings/Creates new models, new approaches, new stories, new capabilities
• Drive simplification – Has the ability to simplify complex concepts, constructs, and language

Travel Requirements: 30 – 50%

Benefits:

• Work from home
• Flexible vacation and personal time off (PTO)
• Paid holidays
• 401(k) matching
• Health, Dental and Vision insurance
• Flexible Spending Accounts (FSAs)
• LiveWell Benefits and Programs
• Company-paid Life, AD&D and Disability insurance
• Voluntary benefits including Pet Insurance
• Online Discounts at PerkSpot

• 15+ years' experience in omni-channel marketing, digital marketing, shopper marketing, or similar
• 10+ years' experience driving New Business Development, including prospecting, pipeline development, RFI/RFP, pitch development, et. al.
• Identify client new business opportunities which include:
  • Clients currently doing business with the competition
  • Clients who do not use a sales agency today
  • Current clients who represent whitespace opportunities
• Develop new strategies to target those prospective clients, including a comprehensive matrix of opportunities for the three opportunity groups outlined above
• Work with the various teams to implement the business development plan; provide oversight to RFP completion and presentation content
• Staffing model development
• Experience in CPG industry
• Advertising, marketing, or PR agency experience (5+ years)
• Sales and/or Negotiation certification
• Value-based selling
• "Storyteller" by nature
• Highly collaborative
• Exceptional verbal and written communication skills

All your information will be kept confidential according to EEO guidelines.