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Marketing Specialist (Meta & Google Ads)

Key Facts

Remote From: 
Full time
Mid-level (2-5 years)
English

Other Skills

  • Communication
  • Teamwork
  • Proactivity
  • Detail Oriented
  • Strategic Thinking
  • Creativity

Roles & Responsibilities

  • Ad Buying Experience: 3+ years working with both Meta Ads Manager and Google Ads, with a strong track record of building and scaling campaigns.
  • Strategic Thinking: Able to look at different approaches and suggest ideas confidently.
  • Detail-Oriented Execution: Comfortable navigating complex dashboards, testing variables, and analyzing campaign data.
  • Collaborative: Open to frequent communication, ideally daily check-ins, to stay aligned and keep things moving.

Requirements:

  • Set up, launch, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads.
  • Track daily performance metrics, including ROAS, cost per acquisition, and other key metrics.
  • Run A/B tests on creatives, landing pages, calls to action, and targeting.
  • Work closely with the founder to adjust strategies based on business needs and performance.

Job description

This is a remote position.

Marketing Specialist (Meta & Google Ads)

Join a mission-driven brand that designs beautiful, therapeutic furniture for sensory-sensitive children. As a Media Buyer, you’ll manage and scale advertising across Meta and Google, driving growth for a company that makes a real difference. If you're data-savvy, strong in digital marketing, and enjoy working closely with a fast-moving founder, this role gives you the chance to have a meaningful impact.

What You'll Do:

  • Set up, launch, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads.
  • Track daily performance, including ROAS, cost per acquisition, and other key metrics.
  • Run A/B tests on creatives, landing pages, calls to action, and targeting.
  • Work closely with the founder to adjust strategies based on business needs and performance.
  • Use tools like Meta Pixel to guide retargeting and behavior-based adjustments.
  • Recommend funnel approaches, such as awareness campaigns followed by conversion-focused retargeting.
  • Explore new ad placement opportunities, including WhatsApp and podcasts.
  • Report on performance trends and offer proactive ideas to improve results.
  • Keep campaigns aligned with brand goals and ensure ad content connects with the right audience.

Who You'll Work With:

You’ll be part of a small, purpose-driven team focused on scaling a high-impact e-commerce brand. Most of your collaboration will be with the founder, who moves quickly and values initiative, creativity, and thoughtful communication.

Who We're Looking For:

  • Ad Buying Experience: 3+ years working with both Meta Ads Manager and Google Ads, with a strong track record of building and scaling campaigns.
  • Strategic Thinking: Able to look at different approaches and suggest ideas confidently.
  • Detail-Oriented Execution: Comfortable navigating complex dashboards, testing variables, and analyzing campaign data.
  • Collaborative: Open to frequent communication, ideally daily check-ins, to stay aligned and keep things moving.
  • Clear Communicator: Keeps updates simple and transparent for smooth teamwork.
  • Bonus: Experience with TikTok, YouTube, or other platforms, and an interest in mission-driven brands (not required).

Why Join Us?

  • Impact: Play a major role in the advertising engine behind a brand that helps children thrive.
  • Culture: Work with a collaborative team that values creativity, ownership, and consistent improvement.
  • Benefits:
    • Enjoy preset salary growth and weekly salary payments.
    • 100% work-from-home flexibility.

Work Details:

  • Schedule: Monday–Friday, 9:00 AM–5:00 PM EST
  • Employment Type: Full-time

How to Apply:

Click "I'm Interested" to begin your application. Come and make a difference in digital advertising!

We are an equal opportunity employer and value diversity across our team.



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