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Marketing Manager - ERP

Role overview

Qualifications

  • 3-5 years in ERP or digital solution marketing
  • Proven track record building and executing marketing strategies that increase awareness and pipeline
  • Excellent written and verbal communication with ability to present to senior leadership
  • Broad experience across online and offline marketing channels, with budget management and CRM/lead generation tools

Responsibilities

  • Own and execute the marketing strategy aligned to business goals, including budgeting and reporting
  • Plan and run online and offline campaigns to build B2B awareness and grow the sales pipeline
  • Lead stakeholder management with sales and product management; support demand generation and content output
  • Oversee content marketing, website SEO and social presence; drive automation and measurable results

About the company

Panamax Inc. logo

Panamax Inc.

Computer Software / SaaS

Panamax Inc. is a global leader in developing leading fintech and telecom solutions for digital transactions, switching, billing, fraud management and revenue assurance helping banks, financial institutions, enterprises, telecom operators, MNOs, and MVNOs. Founded in 2001 by Mr. Bankim Brahmbhatt, the company headquartered in New York, USA, has successfully carved its position in the financial and telecom technology sectors. Panamax offers the world’s leading digital financial platform MobiFin which has made digital finances a reality in several countries. As part of its digital financial offerings, the company offers Core Banking System, e-Lend, and smart biometrics solutions, while Campaign Manager and Loyalty & Rewards under the Customer Value Management portfolio. The Revenue Management solutions developed by Panamax include BillCall, Fraud Management, and Revenue Assurance to ensure complete financial management for carriers, while the switching and transcoding needs are taken care of by iMax Class-4 Softswitch and Bridge2Call Enterprise Retail Switch. Panamax also offers Traffic Monitoring Solutions to allow regulators to gain access to data pertaining to international and national traffic of operators. Its Managed Services and System Integration services are meant to build and manage a robust IT ecosystem for its clients.

Company details

Company typeSME
IndustryComputer Software / SaaS
Company size201 - 500

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Job description

This is a remote position.

  • Looking for a Marketing Manager to take ownership for creating marketing strategy and executing the same. 
  • You will plan and execute a campaigns online and offline marketing to build awareness of our business within our target B2B audience, help position us as a thought leader and further grow our sales pipeline. 
  • Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
  • Budget; manage and report on the marketing budget.
  • OEM Management
  • Responsible for the output and performance of our content and digital marketing 
  • Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns. 
  • Sales Support; support the sales team with collateral and content to help them convert more prospects. 
  • Demand Generation; utilise a variety of tools and tactics to generate leads  and drive pipeline growth. 
  • Content Marketing; the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.
  • Responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.
  • Automate marketing tools, ensure marketing and sales activities are connected
  • Assist in the analysis and mapping of client business requirements to application solutions;
  • Develop and deliver progress reports, proposals, requirements documentation and presentations;
  • Oversee design and solutions to meet the needs of business requirements.
  • Present formal presentations and executive summaries to senior management to provide recommendations and status updates;
  • Should be able to understand and map domain requirement with standard functionalities available in ERP;


Requirements

  • Experience of 3-5 years in ERP / Digital Solution marketing activities
  • Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.
  • Excellent written skills with the ability to present at board level and inspire a team.
  • Broad experience across online and offline marketing channels. 
  • Excellent relationship building skills.
  • Track record of managing external marketing agencies if necessary
  • Experience in running campaigns, events, workshops
  • Budget management experience.
  • MBA is preferred but not mandatory;
  • Hands on experience in using lead generation tools and CRM
  • Applicants must be willing to travel overseas;
  • Good communication skills and interpersonal skills at all levels;
  • Able to work independently with minimum supervision & under pressure;

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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