Go-to-Market Manager Netherlands

About fonio

We’re fonio.ai. A Vienna-based startup building AI phone assistants that sound like a real person and can handle calls end-to-end.

In the DACH region, 5,000+ small and medium enterprises already use and trust fonio every day. In just 13 months, we have grown to become the market leader. After having raised our €3m Seed round in fall of 2025, we are now ready to replicate this in Netherlands.

Our vision is to revolutionize how SMEs communicate with their customers using AI. We're looking for motivated, talented team members to join us on this mission.

Small team. Fast pace. Direct communication. We're proving you can build world-class companies from Europe.

Your role

You will be the first go-to-market hire for Netherlands and help us build our presence there. Hands-on, pragmatic, close to customers.

You won’t start from scratch: you’ll get a proven playbook, product-market learnings from DACH, marketing/creative support, and the tools to execute fast. You will work closely with the founders and our Vienna team (including marketing and tech).

As our market presence grows, this role will change significantly within 6 to 12 months. You can become the main owner for Netherlands and take on more scope, including hiring. This depends on traction and performance.

What you’ll do

• Drive the initial launch: build localized landing pages, messaging, and basic tracking (with support from our marketing team) to generate early demand

• Win the first customers: run discovery & demos, close the first deals, and turn learnings into a repeatable sales motion

• Build and activate local partners: identify the right channels, pitch, and support co-selling

• Ensure customer success: onboard, support, and capture feedback to improve product and positioning

What we’re looking for

• Fluent in Dutch plus strong English

• Ex-founder/operator or very strong experience in sales / business development / partnerships / growth in a high-growth (SaaS) startup

• Strategic mindset and strong execution. You can plan and deliver

• Ownership mentality, drive, and clear communication

What we offer

• Flexible work setup

• Remote, hybrid, or Vienna-based, whatever works best for you and the role

• Willingness to work from Vienna for 3 to 6 months for onboarding and kickoff. Relocation and remote setup afterwards is possible

• High ownership and real autonomy

• Competitive salary (70,000€ to 120,000€)

• Employee shares possible

• Tech equipment of your choice

Application process

1. 15-min introductory call

2. 45-min deep dive (incl. short case-study)

3. 60-min culture and working style

If you’re excited to build up a market with real ownership, and want to help prove that world-class companies can be built from Europe, we’d love to hear from you.