5-10+ years experience in direct response creative leadership
Deep understanding of customer acquisition funnels
Proven track record of high-performing VSLs, ads, emails, and landing pages
Familiarity with creative performance analytics and A/B testing
Requirements:
Lead creative direction for high-converting direct response campaigns
Collaborate with Performance Marketing, Copywriting, and Media Buying teams
Develop and optimize creative assets for various marketing channels
Guide creative split tests and performance reviews
Stay ahead of creative trends and customer psychology
Job description
Creative Director / VP, Vice President Advertising – D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche.
This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale.
Key Responsibilities
In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces
Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages.
Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success .
Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages .
Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.
Ideal Profile – A True BluZinc A-Player
5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
A deep understanding of customer acquisition funnels , CRO, and behavioural triggers that move buyers to act.
Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
Familiarity with creative performance analytics , funnel metrics, and A/B testing.
Experience managing in-house creatives and freelance designers/editors.
Corporate branding, PR and affairs for a growth stage from $100MM-$1B
Passion for golf – you know the lingo, the mindset, and what resonates with this audience.
What’s on Offer
Remote-first USA-based role, reporting to the CMO & support form the COO and CEO
Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm
