Marketing Executive

Job Title: Marketing Executive

Reporting to: Chief Growth Officer

GoodBox, providing support for the UK’s biggest charities.

We are GoodBox - a start-up dedicated to building new technologies that connect donors with wonderful causes.

Since 2016, we have dedicated ourselves to solving the negative impact a cashless society is having on the charity sector. By harnessing the power of contactless technology, our products are helping some of the UK’s biggest charities receive up to 85% more in donations. Together, we are shaping the future of fundraising.

We are growing fast. We have got over 1,500 clients on our books and helped over 1 million donors make a contactless donation. This year, we are planning to take our company global with a whole range of new products and services. We have got big ambitions, and we need a Marketing Executive to help us achieve them.

Where you come in

We are looking for an experienced Marketing Executive to join the GoodBox team and expand our current market reach. You will be responsible for overall delivery of the outbound digital marketing and brand strategy.

Who are we looking for?

We are looking for an individual who has ideas and brings a creative approach to digital marketing mixed with attention to detail to manage and deliver the go to market brand and commercial voice. You’ll be an experienced B2B marketeer who has previously worked in a start-up or scale organisation, ideally within a SaaS or FinTech organisation.

You’ll have an eye for design and detail with an entrepreneurial mindset to push your ideas and concepts over the line. Given the nature of the role you will have excellent copywriting and written communication skills, with a track record of driving organic growth through various social media channels.

The Role

• Ownership and day to day responsibility for the GoodBox; website and online presence, various social media channels, content management, brand guardianship, assets including photographic imagery, PR and Corporate Communications
  
• To use methods such as: HTML email and/or traditional mail; below-the-line advertising; social media; competitions and discounts to drive sales interest and promote our product and brand.
  
• Track and deliver defined KPI’s including Customer Acquisition Cost, and Marketing Qualified Leads.
  
• Work with internal teams to research content needed for marketing materials and develop case studies.
  
• Collaborate with key business stakeholders to ensure the required sales materials are available and delivered as required.
  
• To come up with creative and innovative content and analyse the impact of all direct and indirect campaigns.
  
• To develop customer and prospect customer journey communications, including newsletters and emails to manage the scheduling and tracking of these.
  
• Act as the key point of contact for external suppliers, including designers and website developers.
  
• Work with Senior Management to forecast and manage Marketing spend and budget
  
• Provide weekly update reports to Senior Management aligned to agreed OKR’s and KPI’s.
  
• Implement and leverage ZOHO to work toward the automation and tracking of Marketing KPI’s
  
• Work to define and deliver automated customer journeys as part of a lead generation strategy.
  

Requirements

Experience & Expertise

• Tracking and recording of a digital marketing strategy including – SEO and various PPC channel
  
• Managing and partnering with a wide range of internal and external stakeholders/teams
  
• Confident relaying business information clearly, concisely and with creative flair
  
• Strong copywriting skills
  
• Ability to lead and deliver on a variety and varied set of projects
  
• Professional working knowledge of HootSuite, Mailchimp, Google Analytics, Search Console, Adobe and ZOHO
  
• Experience managing multiple and varied campaigns
  
• A thorough knowledge of various social media platforms
  
• Knowledge of fundamental advertising/branding techniques
  
• Ability to contribute creative and innovative ideas
  

Benefits

What can we offer

• Remote working – we have a central office in Harlow, Essex but many of our colleagues continue to work from home and are geographically dispersed, but there may be a need to travel as the needs of the business dictate.
  
• The chance to do some good, every single organisation we work with is fundraising for amazing, worthwhile causes, we must take a step back sometimes to recognise that every day, we are helping people who are helping others.
  
• Total ownership of the role – we’re looking for someone capable of making the role their own
  
• An excellent opportunity to join an exciting and innovative company, past the growing pains of a start-up and now enjoying the challenges of a scale up.
  
• Hardwork and challenging but always fun – we are a close “family” who support each other personally and professionally and genuinely love what we do, and those we work with.