Developing and executing comprehensive digital marketing campaigns across various channels, including social media, email, search engine marketing, and display advertising.
Min 2+ years’ experience working in Product Marketing or Digital Marketing Role
Experience working in a B2B SaaS, high growth technology, or equivalent sector.
Driving Marketing projects for USA and Indian Market preferred.
Manage digital marketing budgets and ensure that campaigns are delivered within budget.
Manage the creation and implementation of integrated digital campaigns, including email marketing, social media advertising, SEO/SEM, and display advertising.
Collaborate with internal teams, such as sales, product, and design, to ensure that digital campaigns are aligned with overall business strategy.
Stay up-to-date with industry trends and changes in the digital marketing landscape, recommending new tactics and strategies to improve performance.
Manage relationships with external agencies and vendors, ensuring that deliverables are high quality and meet business requirements.
Conducting market research and analyzing data to identify target audiences, competitor activity, and industry trends.
Managing and optimizing website content, landing pages, and lead generation forms to improve conversion rates.
Managing the company's website, ensuring it is optimized for search engines, user-friendly, and up-to-date.
Managing and growing the company's social media presence, including creating engaging content and analyzing engagement metrics.
Online event hosting and community building activities
Requirements:
2+ years of experience in digital marketing, with a focus on driving customer acquisition and revenue growth.
Ability to communicate data and results effectively with stakeholders across marketing, product, and business teams
Excellent analytical skills, with the ability to analyze data and make data-driven decisions.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
