Key Facts

Remote From:

Full time

Hard Skills

Multi-Channel Marketing Digital Marketing Campaign Management Facebook Analytics Performance Management Social Media Analytics Google Ads Search Engine Optimization Project Management

Other Skills

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Problem Solving
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Communication
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Leadership
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Team Management
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Organizational Skills
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Social Skills

ROAS Media

Marketing & Advertising

About ROAS Media

We're not your typical agency. We are a global independent media agency recognized in the industry for scaling and driving rapid growth with world-class Facebook, Instagram, Tik Tok, and Google advertising strategies for established brands looking to expand their business globally at an accelerated pace.Founded in 2017, ROAS Media is now one of Facebook's Top 3 largest independent agencies in APAC. We manage an annual advertising budget of 10's of millions globally and have generated over $200M in trackable ad revenue*.We partner with some of Facebook's biggest disruptor brands, working together to break into new markets, analyze new business opportunities and improve customer journeys both pre and post-sale to increase return on ad spend and lifetime value.We believe in disruption over dollars – we’re selective in the brand partners we work with, based on our assessment of the impact we can achieve together. We prefer to partner with disruptive brands looking to scale rapidly and establish themselves as industry leaders. We're constantly striving to push the limits of what's possible and solidify our name in the industry as the go-to partners for profitable returns at an unbelievably quick scale.With a team of in-house data analysts, we are in the business of growing your revenue because if you grow, we grow with you. We solve your complex business problems with our proprietary all-in-one data analytics dashboards to take actionable insights.Our winning business model attracts fitness celebrities, Shark Tank-backed start-ups, Fortune500 brands, and some of the most exciting disruptors in the market. Our global portfolio of clients covered North America, Europe and APAC across a broad spectrum of industries, including Fashion, Health and Beauty, Fitness and Wellness, Home and Lifestyle products, Apps, and more.

Company type: Startup

Industry: Marketing & Advertising

Founded: 2018

Company size: 11 - 50

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Job description

The Head of Performance develops and implements strategies that generate new leads and clients through marketing campaigns. They oversee the entire Performance Team regarding all acquisition marketing, strategy management, execution and optimization across channels. They're responsible for the business' day-to-day tactical and strategic operations and support sales and marketing analytics to drive performance improvements.

RESPONSIBILITIES

Leadership:

Team management: Lead and develop a team of 4-6 Digital Performance Specialists
Coaching: Provide best-practice coaching in developing digital advertising campaigns and client liaison
Team member development: Development of your team members by conducting 1:1s and implementing career development plans
Inspirational: You inspire, have a vision for future opportunities and add to our fun and youthful company culture
Rewarder: You are effective at addressing issues while celebrating wins
Executor: You are known for your creative thinking and proactively addressing problems with scalable solutions

Strategy:

Work alongside the CEO to ideate and execute strategies to improve processes, grow team headcount and drive overall business revenue
Optimize team structure and processes in key areas such as role definition, hiring, onboarding, ongoing skill testing, performance management and reporting
Evaluate, develop and establish scalable team processes to meet ROAS Media’s company demands and challenges including tracking team revenue metrics in a scalable manner

SKILLS AND QUALIFICATIONS

Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including marketing, SEO, social media and other digital channels.
You have solid expertise in campaign and channel analysis and reporting, including Google/Facebook Analytics experience.
Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Highly goal-oriented individual and have excellent communication skills.
Open minded, curious and a strong problem solver
Ability to synthesize complex ideas into actionable recommendations for senior executives
Deep understanding of Adwords & Facebook

CRITICAL COMPETENCIES FOR SUCCESS

Strong entrepreneurial spirit - ROAS Media is in it’s hyper-growth stage which means everything moves at an exceptionally fast pace. As we’re rapidly expanding, you will be given significant responsibility and autonomy to innovate and develop process and/or programs that optimize company expansion while developing your own personal and career growth
Experience in a fast growth environment with exceptional organization and multi-tasking skills
Strong analytical skills that include the ability to see granular as well as big-picture issues
Ability to demonstrate strong communications, project management, interpersonal, and organizational skills
High level of empathy and ability to anticipate needs from your team members
Excellent writing and presentation skills