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Content Strategist

Job description


We are looking for a Content Strategist who will be responsible in developing a consistent brand identity for the company and establish our online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services.

RESPONSIBILITIES

  • Plan, develop and execute the marketing strategies (online and offline)

  • Responsible to research and execute of the calendar of content across all digital channels such as website, social media, email, webinars, ad campaigns etc

  • Build a following on key social media channels to engage and foster a community relevant for ROAS Media

  • Support in lead generation efforts through the different marketing channels (paid channels, social media, webinars, offline events, etc)

  • Optimize our marketing automation and lead nurturing process through email, content and social channels

  • Collaborate with Creative team to brainstorm new and innovative visual communication ideas

  • Communicate with internal stakeholders to gather requirements and translate them into content needs

SKILLS AND QUALIFICATIONS

  • Preferably 2 - 3 years working experience in digital and content marketing

  • A can-do attitude, contributor and not scared of getting your hands dirty

  • Ability to brainstorm ideas and see them through to a detailed execution

  • Good understanding of digital marketing trends

  • Highly creative with excellent communication skills (written and verbal)

  • Good proficiency with digital marketing tools (Facebook Business Manager, Google tool, etc)

  • Copywriting, content management & storytelling skills

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